The first question people often ask me is how can SMS—an offline tool—connect an offline user to the Internet? This is where the source code I have developed plays a key role.

Internet Now
Our flagship service SMSGYAN (now rebranded into SmartSMS) is an offline search engine—a lightweight version of the Internet—which enables users to text a query and receive a response in seconds using the source code. Working in partnership with Wikipedia and other Internet resources, our service has the answer to all of your queries.

SmartSMS has enabled users to use their dumb phone as a GPS route finder, to update their Facebook status and to send emails; in other words, they have been able to convert their dumb phone to a smart phone. Quite cool wouldn’t you say? Yes! You actually don’t need to own a smart phone to be smart.

I believe using simple and existing technology such as SMS holds the key to bring the next billion online. Tweet This Quote

People in the developing countries are hungry for knowledge and quick information. But not everyone has access to mobile Internet. These people do however have mobile phones with SMS. This is all they need to connect to the Internet through our service SmartSMS.

My aim has always been to connect the unconnected—this defines my mission at Innoz—and I believe using simple and existing technology such as SMS holds the key to bring the next billion online.

Why Open Source?
Now my source code for the SmartSMS service is available for anyone to download from our website offlineinternet.org. I believe that going open source is an exciting and bold move by Innoz. The Internet continues to inspire and surprise us—so I am excited to know what unforeseen developments are in store by making the source code freely available online to the developer community and at a license cost to telecom operators.

The open source move by Netscape brought us Mozilla and Chrome, and inspired by this I wonder what the open source move by Innoz will bring to the developing world such as Africa and Southeast Asia. I believe the move can ignite the creative energies of the entire developer community and fuel unprecedented levels of innovation in the SMS market.

All of us at offlineinternet.org believe that a connected world is important and access to information is necessary to enable individual and social transformation.

A connected world is important and access to information is necessary to enable individual and social transformation. Tweet This Quote

Today, India is the fourth largest smartphone market with 111 million connected users. With the launch of low cost android phones, offline users who were using the SmartSMS service are now online. By enabling leap frog access through existing offline technologies such as SMS we hope to be a key contributor in truly bringing the next billion online in other developing markets.

We now believe our Smart SMS service will be valuable to companies outside India. I have already shared the technology with Sari Software in the Philliphines and with a young entrpreneur, Mo Mughal based in Africa. Telecoms providers in Pakistan, Sri Lanka, the Philippines, Thailand, Indonesia, Nigeria and Kenya are also interested.

The reaction to our move to make the source code freely available online has been astounding. Just a few days ago a Product Head from a Latin American Company was in touch and I have been receiving numerous emails from Software companies from Kenya, Nigeria and all over the globe.

We are enabling those without access to the Internet to grasp hold of the future. Tweet This Quote

Before going open source, Innoz has already made it into the records books for becoming the largest offline search engine in the world with over hundred million users as well and billions of queries answered. Next my focus was to take this technology to African and Southeast Asian market where there is a need of this technology. Now with the source code freely available I think more people can join my mission of connecting the unconnected faster than I could ever have done so independently!

By giving away the source code freely, customers can benefit from world-class technology advancements and the development community gains access to a whole new market opportunity.

We know that the future is smart. But we have a long journey ahead of us before we get there—and so we are enabling those without access to the Internet to grasp hold of the future.


Editors note: While deciding to give away the source code he spent his college days building, Deepak recently launched a new app called Lookup—the “WhatsApp for business” that enables consumers to chat with local businesses. India has the highest shop density in the world with over 11 outlets for every 1000 people. Indian retail market is set to reach $700-$750 billion by 2015. With Lookup, the aim is to bring the power of technology into the hands of every small business owner to help them connect with customers effortlessly. When they are online they can look up information, chat with local stores and access services to make the lives of individuals and their communities more productive and prosperous.

Full disclosure: Deepak and Innoz sailed around the world as a part of Unreasonable at Sea, a mentor intensive program spearheaded by Unreasonable and Stanford’s d.school. Throughout the course of the voyage, our 11 companies sailed, lived, learned from and were mentored by 20 of the world’s most prominent innovators and entrepreneurs.

Deepak Ravindran

Author Deepak Ravindran

Deepak Ravindran is a co-founder of Innoz, the worlds the largest offline search engine. He is also a founding partner at Startup Village, India's largest technology incubator.

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