This Startup Is Mobilizing A Recycling Revolution In China

On an otherwise reasonable evening, more than 1,000 people packed an auditorium in Boulder, Colorado, for the culmination of the 2011 Unreasonable Institute. They came to see 27 ventures  present their solutions to some of the world’s greatest challenges.

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Anna (Zhaohui) Young, CEO and Co-Founder of Green Channel, shares how her venture launched with a vision to mobilize the environmental movement in China and educate 20 million about recycling by creating an innovative branded recycling system – eco-frog reverse vending machine linking major elements of the supply chain by collection , education and products made from 100% recycled stuff. Furthermore, she developed an innovative business model that positively involve local government, green enterprises and public on recycling with ECOFROGGY reverse vending machine as an income-generating tool to increase social awareness , recycling rate as well as organizations’ green CSR.