This episode brings an intimate story of the development of one of the Unreasonable Ventures: Uber Shelter. The story is carried throughout the greater story of the third week of the Institute which showcases six of the entrepreneurs pitching to a rigorous audience in Boulder.
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We highlight Rafael’s progress throughout the Institute and invite you to explore how the mentors and the structure of the Institute facilitate idea generation, growth, support, and the rapid creation of business models based on local capacity. After months of struggling to define what Uber Shelter stands for as a viable business, Rafael is now designing an innovative business solution to meet the needs of disaster relief and ultimately bettering lives through design.
This is one episode of a series by Unreasonable Media capturing the stories & journey of the 25 entrepreneurs part of the inaugural Unreasonable Institute in 2010. For more behind the scenes footage of this program, see here.