Why give a damn:

If you’re serious about global social innovation, there’s a new book that opens a window into how it happens, why it works, what “stuff” you need to succeed at it and what it feels like.


The author of this post, Cheryl Heller, designs change and growth for business leaders and social entrepreneurs. She is Founding Chair of MFA Design for Social Innovation at SVA.


Ken Banks has made us a book

ReluctantInnovatorCoverI am asked, not infrequently, what the best book is for someone who wants to learn about social innovation. Those who ask are generally looking for that one defining volume summing up the entire global movement with everything you need to know – the “Elements of Style” for people who want to change the world. Or better yet, to use Clay Shirkey’s definition of a recipe, “Mastering the Art of French Cooking” for social enterprise.

In truth, there has been no BOOK. If you’re serious, you have to read a lot of books on wildly diverse subjects to begin to understand the systems at work in the big issues of our time. And in greater truth, you have to stop reading altogether and get out more.

But Ken Banks has written a book. And everyone should read it.

In “The Rise of the Reluctant Innovator” the ten stories Ken has compiled create a profile of a new kind of leader who, unlike most in the news today have not competed for the place and title. Instead, what these innovators have in common is the recognition of other’s pain and injustice that they weren’t willing to live with – and despite practical considerations, couldn’t ignore.

What these innovators have in common is the recognition of other’s pain and injustice that they weren’t willing to live with – and despite practical considerations, couldn’t ignore

It goes on from there. We learn about the twists, turns, challenges and rewards of life at the front line of social change. It’s been called an antidote to pessimism; I would add that it’s a celebration of patience, prudence and thoughtfulness as well.

The readings we assign and recommend to our graduate students at MFA Design for Social Innovation cover centuries of time, cross silos of expertise and geographical boundaries and seem only sketchily related to each other until you’ve read quite a few of them. Ken’s book may not be the only book you have to read to understand social innovation at a deep level. But it might be the best place to begin.

Ken Banks is the newest member of our advisory board at DSI, but I would have loved and written about his book anyway. It can be found on Amazon and all the usual places, and you can find out more at http://www.reluctantinnovation.com

Unreasonable Challenge

Skip bowling just for one night, as I did, and read this book.

Cheryl Heller

Author Cheryl Heller

Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA, founder of design lab CommonWise, and a pioneer in social impact design. Cheryl received the AIGA medal for her contribution to the field of design in 2014. She is the former Board Chair and founding faculty for the PopTech Social Innovation Fellows, a Senior Fellow at Babson Social Innovation Lab, and the Innovation Advisory Board for the Lumina Foundation. She created the Ideas that Matter program for Sappi, which has given over $12 million to designers working for the public good.

More by Cheryl Heller