There’s a lot of bad news about there, and we’re driven by a sense of impatience to do something about it. As a founding member of Unreasonable Group, we at Unreasonable.is believe that entrepreneurs building rapidly scalable businesses are our best bet for solving some of the seemingly intractable issues of our time, like illiteracy, water scarcity, gender inequality, and climate change.

We like to call these Big F**kin’ Problems, because they are. But Unreasonable’s network of nearly 125 companies is positively impacting over 400 million lives in more than 180 countries. Unreasonable Group scales what works. Unreasonable.is tells the story. Welcome.


We believe that the world’s most harrowing challenges will not be solved in isolation. Unreasonable.is is a rallying cry to unite as global citizens to bend the arc of history in the right direction.

As a publication, we focus on a single major global issue at a time, enlisting writers, designers, and entrepreneurs from around the world to contribute to a nuanced international conversation. We publish editorials, videos, essays, toolkits, and interactive graphic features to create awareness, inspire action, and drive impact where it’s needed most.

Finally, at the heart of everything we do, we aim to support the people who are working tirelessly to develop solutions to these challenges. We provide resources for this entrepreneurial vanguard by leaning into our network of CEOs, serial entrepreneurs, and investors to extract their most salient advice in leadership, the subtle art of managing teams, and the many challenges of scaling impact-focused businesses.

Big f**kin' problems

Regular-sized people. Meet the team:

Managing Editor

Aubrey Sanders

Upon learning that Pizza Rat was a sham, Aubrey traded NYC for Colorado, where she spends a considerable amount more brainpower wondering how many bears are in her general vicinity at any given time. When she’s not working with writers, brainstorming with designers, or obsessing over typefaces, she can be found wherever the nearest dog is.

  • Concept development
  • Editorial assignment
  • Graphic design
  • Creative direction
  • Road trips + camping
  • Astronomy
  • Taking risks she maybe shouldn’t take

Director of Media

Brittany Lane

Brittany is probably running right now. Whether or not it’s to get away from us, we’re still trying to figure out. When she’s not crossing mountains, stomping pavement, or traversing entire nations on foot (true story), she’s dedicated to better understanding how to leverage the power of storytelling and digital media to spur social innovation.

  • Partner relations
  • Communications
  • Strategic development
  • Team management
  • Traveling abroad
  • Getting cozy with a book
  • Her chocolate lab/monster in disguise

Video Production Manager

Scott McElroy

Over the last 10 years Scott has worked on numerous feature-length and short documentaries, web series, promo videos, commercials, live events and everything in between. When Scott isn’t making movie magic, he’s watching Battlestar Galactica. For the third time.

  • Creative project development
  • Directing
  • Video editing
  • Motion graphics
  • Movies
  • Roomba Maintenance
  • Spending time outdoors with his wife and two daughters