On an otherwise reasonable evening, more than 1,000 people packed an auditorium in Boulder, Colorado, for the culmination of the 2011 Unreasonable Institute. They came to see 27 ventures  present their solutions to some of the world’s greatest challenges.

Thilakam Rajendran, Managing Director of ARUNIM, shares her venture’s entrepreneurial approach towards economic empowerment and self reliance for Persons with Disabilities and other marginalized groups, with a focus on developmental disabilities. This non-profit’s vision is to empower Persons with Disabilities to be active partners in contributing to the growth of the global economy.

“It is the fundamental right of everyone to realize himself however imperfectly and contribute for the common good – however little. It is duty of the society to recognize this right – the right of the disabled to be contributing members of the society.”
Hellen Keller

ARUNIM (Association for Rehabilitation under National Trust Initiative of Marketing) is a path breaking initiative of National Trust, to create sustainable enterprises and Entrepreneurs of persons with disabilities.ARUNIM provides holistic support through Product Design,Business incubation,Mentoring and Marketing of products & services of enterprises of persons with disabilities.



Unreasonable Institute

Author Unreasonable Institute

The Unreasonable Institute arms entrepreneurs creating solutions to the world’s biggest social and environmental problems with the mentorship, capital, and networks they need to do so.

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