Many of the skills and sensibilities that created this escalating need for too many things are the same ones we need to create a higher consciousness for humanity
It’s easy to hate advertising and most of it deserves the disdain it induces Tweet This Quote
Ads are based on some essential principles; the first is that time and attention are currency. Tweet This Quote
Know your audience, deeply, and go beyond facts to motivation. Put yourself in their shoes, and socks and underwear. Tweet This Quote
Creativity is the product, and it rules. Tweet This Quote
The ability to change massive numbers of people’s minds is a powerful one, and there is a very fine line between power used for good and used for ill