(Screw The Books) The Master Checklist For All Entrepreneurs

Why Give a Damn:

There are hundreds of books and articles on Entrepreneurism and Social Enterprise. It would take you years to go through them all. Instead… Here’s a scarred Serial Entrepreneur’s MASTER CHECKLIST to change the world.

1. Answer Entrepreneur’s 3 BIG QUESTIONS. (‘WHY’ are we in Business? ‘WHAT’ Business are we in? ‘HOW’ do we make money?)

1. Embrace the ENTREPRENEUR’S MANTRA. (THINK BIG. BUILD SIMPLE. ACT NOW.)

1. Embrace the ENTREPRENEUR’S MODEL:
   MARKET IDEA TEAM
   (Problem) (Solution) (Execution)

1. Simplify your MESSAGE. (Your VISION/Your PURPOSE… on a NAPKIN.)

1. Create POWERFUL STORIES. (YOUR story. The MARKET story. The SOLUTION story.)

1. Develop your BUSINESS MODEL. (NOT a ‘Business Plan’. Visual & Visceral.)

1. Do the MATH. (Revenue/Expenses. Use of Funds. Scale & Grow Numbers.)

1. Create an ENGAGEMENT TOOL. (NOT a PowerPoint presentation.)

1. Define the IDEAL INVESTOR PROFILE. (Angels. Champions. Partners.)

1. JUST ASK!!! (Just Ask. Just Ask. Just Ask.)

An Unreasonable Challenge:

Learn as much as you can about each of these action steps, then… stop talking and meeting and dreaming. Start doing. And, share your action in the comments!