Why Give a Damn:
There are hundreds of books and articles on Entrepreneurism and Social Enterprise. It would take you years to go through them all. Instead… Here’s a scarred Serial Entrepreneur’s MASTER CHECKLIST to change the world.
- Answer Entrepreneur’s 3 BIG QUESTIONS. (‘WHY’ are we in Business? ‘WHAT’ Business are we in? ‘HOW’ do we make money?)
- Embrace the ENTREPRENEUR’S MANTRA. (THINK BIG. BUILD SIMPLE. ACT NOW.)
- Embrace the ENTREPRENEUR’S MODEL:
MARKET IDEA TEAM
(Problem) (Solution) (Execution)
- Simplify your MESSAGE. (Your VISION/Your PURPOSE… on a NAPKIN.)
- Create POWERFUL STORIES. (YOUR story. The MARKET story. The SOLUTION story.)
- Develop your BUSINESS MODEL. (NOT a ‘Business Plan’. Visual & Visceral.)
- Do the MATH. (Revenue/Expenses. Use of Funds. Scale & Grow Numbers.)
- Create an ENGAGEMENT TOOL. (NOT a PowerPoint presentation.)
- Define the IDEAL INVESTOR PROFILE. (Angels. Champions. Partners.)
- JUST ASK!!! (Just Ask. Just Ask. Just Ask.)
An Unreasonable Challenge:
Learn as much as you can about each of these action steps, then… stop talking and meeting and dreaming. Start doing. And, share your action in the comments!