{"id":13380,"date":"2014-06-27T05:00:17","date_gmt":"2014-06-27T11:00:17","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=13380"},"modified":"2015-02-17T13:26:22","modified_gmt":"2015-02-17T20:26:22","slug":"how-to-leverage-your-employees-shifting-loyalties","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/how-to-leverage-your-employees-shifting-loyalties\/","title":{"rendered":"How to Leverage Your Employees&#8217; Shifting Loyalties"},"content":{"rendered":"<p><em>This is the final installment\u00a0in a three-part series on employee engagement. Read the <a href=\"https:\/\/wary-sunlight.flywheelsites.com\/opinion\/corporate-culture-is-it-ruining-our-work-force\/\">first<\/a> and <a href=\"https:\/\/wary-sunlight.flywheelsites.com\/opinion\/workforce-engagement-series-are-you-courting-your-employees\/\">second<\/a> posts.<\/em><\/p>\n<p>I\u2019ve advocated doing everything you can to understand your employees\u2019 motivations. In my <a href=\"https:\/\/wary-sunlight.flywheelsites.com\/opinion\/workforce-engagement-series-are-you-courting-your-employees\/\">previous post<\/a>, I wrote about how communicating through this lens gives your employees a more vested interest in their own work, which pays dividends for your company. But sometimes\u2014in the face of an overabundance of options or perhaps a lack of big-picture awareness\u2014the employees themselves aren\u2019t aware of their motivations. This makes your job doubly difficult, but not impossible.<\/p>\n<p>Throughout much of the world\u2019s corporate history, workers tended to spend their entire careers at the first company to hire them. They would get on-the-job training, move through a series of promotions, and generally stick around much longer than today\u2019s employees, as <a href=\"http:\/\/www.forbes.com\/sites\/jeannemeister\/2012\/08\/14\/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a-human-resource-nightmare\/\">this &#8220;Forbes&#8221; article<\/a>\u00a0points out.<\/p>\n<p>Today\u2019s employment philosophy is obviously very different. Changing jobs is the rule, rather than the exception. Even if you invest heavily in <a href=\"https:\/\/wary-sunlight.flywheelsites.com\/opinion\/corporate-culture-is-it-ruining-our-work-force\/\">training, development, and communication<\/a> structures, loyalty can be illusive. Your employees might stick around a little while longer, but, let\u2019s face it, they\u2019re not going to be lifers.<\/p>\n<blockquote class=\"right\"><p>Reciprocal loyalty no longer exists. You can&#8217;t change that, but you can plan for it.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/wary-sunlight.flywheelsites.com\/article\/how-to-leverage-your-employees-shifting-loyalties\/&amp;via=unreasonable&amp;text=&quot;Reciprocal loyalty no longer exists. You can't change that, but you can plan for it.&quot;\"><i class=\"fa fa-twitter\"><\/i> \u00a0Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>I used to wonder why my employees couldn\u2019t stick with the company or why they weren\u2019t always thinking about the long-term good of the business. But I now realize that their job hopping is perfectly fine.<\/p>\n<p>As is the case with many entrepreneurs, my personal motivations were inexorably linked with my company, and I just assumed it would be the same for all of my employees. The reality, of course, is that there\u2019s a big delta between my expectations and those of the people I lead. There\u2019s no eliminating this delta, but by framing things in terms of your employees\u2019 own motivations, you can easily bridge it.<\/p>\n<p>Reciprocal loyalty no longer exists. Today\u2019s workers see personal and professional development as part of their compensation from the company, regardless of how quickly they decide to leave. You might not like that, but you can\u2019t change it. So your best approach is to plan for it.<\/p>\n<p>The key is to create a development program <em>with<\/em> your employees. Don\u2019t simply hand them a list of benchmarks to meet; create the benchmarks with them, then give them the freedom and tools they need to reach those goals. In this way they will feel more engaged and much more accountable for their own performance and development.<\/p>\n<p>Make your employees\u2019 personal motivations work for you by :<br \/>\n\u00b7 Placing responsibility in their hands and having managers act as guides along the way;<br \/>\n\u00b7 Asking them\u00a0to create and manage personal-development plans, listing milestones that align with opportunities for growth;<br \/>\n\u00b7 Referring back to those milestones frequently;<br \/>\n\u00b7 Being available for guidance and mentoring.<\/p>\n<p>Making the employee the principal driver of his or her own career reduces the burden on the company (which is critical, especially for startups) and encourages the employee to take an active role. An added bonus is that the sense of independence and trust this instills in your employees makes them much more likely to stick around.<\/p>\n<p>How do you develop and engage your employees? What\u2019s your workforce succession strategy? Share your experiences in the comments below.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s workers see personal and professional development as part of their compensation from the company, regardless of how quickly they decide to leave. You might not like that, but you can\u2019t change it. So your best approach is to plan for it.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1510,1557,1513,1514,1558],"tags":[2247,450,185,290,418,278,156,435,365,245,1427],"class_list":["post-13380","post","type-post","status-publish","format-standard","hentry","category-article","category-career","category-management","category-productivity","category-relationships","category-team","tag-article","tag-career","tag-communication","tag-leadership","tag-management","tag-productivity","tag-relationships","tag-skills-2","tag-team","tag-values","tag-lea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Leverage Your Employees&#039; Shifting Loyalties - UNREASONABLE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/how-to-leverage-your-employees-shifting-loyalties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage Your Employees&#039; Shifting Loyalties - UNREASONABLE\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s workers see personal and professional development as part of their compensation from the company, regardless of how quickly they decide to leave. 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