{"id":14038,"date":"2014-08-25T05:00:55","date_gmt":"2014-08-25T11:00:55","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=14038"},"modified":"2015-05-23T18:20:11","modified_gmt":"2015-05-24T00:20:11","slug":"talking-to-the-media","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/talking-to-the-media\/","title":{"rendered":"What Every Entrepreneur Needs to Know Before They Talk to the Press"},"content":{"rendered":"

The economics of many social enterprises<\/strong> can be oversimplified into the following: The inherent good of the\u00a0mission\u00a0increases their\u00a0cost of goods (because they\u00a0employ marginalized talent, reach underserved customers, or pursue some other noble end\u00a0that will erode margins); and, if they’re lucky, that same goodness reduces\u00a0marketing costs (by attracting editorial coverage, social sharing, or some other amplifier), thus canceling out the higher costs so\u00a0that they\u00a0can pay the\u00a0bills.<\/p>\n

So if you’re working in this arena, leveraging your mission to attract attention isn’t just good for you; it\u2019s critical to your survival.<\/p>\n

Attracting media attention isn’t just good for you; it\u2019s critical to your survival.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

Few things can help accomplish that like a great media interview. If you were born speaking in sound bites or had the luxury of getting formal media training, stop reading. For everyone else, there\u2019s one sure way to make sure you make the most of a media interview, and it can be summed up in one word: \u201cpractice.\u201d<\/p>\n

In case you don\u2019t have the time or money for a professional media coach to tell you what you should practice, here\u2019s the Cliff\u2019s Notes version:<\/p>\n