{"id":14237,"date":"2014-09-03T05:00:38","date_gmt":"2014-09-03T11:00:38","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=14237"},"modified":"2015-02-17T13:24:35","modified_gmt":"2015-02-17T20:24:35","slug":"stumbling-into-philanthropy","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/","title":{"rendered":"Stumbling into Philanthropy"},"content":{"rendered":"<p><strong>I wasn\u2019t looking for this job<\/strong>. My friend and mentor, Rainer Arnhold, died while we were working together in the mountains of Bolivia. His family, bankers for generations, wanted to establish a foundation to carry on Rainer\u2019s life\u2019s work, and they invited me to be part of it.<\/p>\n<p>I was an ER doctor. I didn\u2019t know anything about philanthropy, the foundation world, or how international aid works. I did know something of science and health, and had a working knowledge of places where people are poor, and my job gave me time to travel. And so I traveled like crazy, visiting a lot of projects and organizations in a lot of sweaty places, trying to figure out what works\u2014or what that even means.<\/p>\n<blockquote class=\"right\"><p>Inputs, outputs, activities, effort, money\u2014nothing matters if you don\u2019t create real impact<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1uKR2o0&amp;via=unreasonable&amp;text=&quot;Inputs, outputs, activities, effort, money\u2014nothing matters if you don\u2019t create real impact&quot;\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>In those early years, I\u2019d go to philanthropy and development conferences, and it seemed as though there was some secret code\u2014a code that, once broken, would allow even a rookie like me to embark on a glorious voyage of change. As an outsider, I was a little intimidated but figured that I needed to pay my dues.<\/p>\n<p>After a lot of time in the field, I realized that there was no secret code. There were savvy people who could tell you what didn\u2019t work, but only a few seemed to know what did. It was disappointing, but liberating. At least I wouldn\u2019t have to go to all those conferences.<\/p>\n<p>Instead, I learned by doing\u2014finding great mentors, making some painful mistakes, sucking the lessons from successes, and generally paying attention. And for better or worse, what we do now at Mulago came in response to what seemed to be missing in the sector. Here are the big things that were in short supply:<\/p>\n<p><strong>Impact<\/strong><br \/>\nYes, impact. Inputs, outputs, activities, effort, money\u2014nothing matters if you don\u2019t create real impact, but in those early days, few seemed to be paying much attention to it. The doers weren\u2019t measuring it, and the donors weren\u2019t asking for it. Too often there didn\u2019t seem to be much of it.<\/p>\n<blockquote class=\"left\"><p>We don\u2019t fund anyone who doesn\u2019t measure impact in a meaningful way, and we never will.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1uKR2o0&amp;via=unreasonable&amp;text=&quot;We don\u2019t fund anyone who doesn\u2019t measure impact in a meaningful way, and we never will.&quot;\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>A single-minded focus on impact changed everything for us. It helped make sense of complicated projects and chaotic institutions. It drove the development of a lean, systematic approach to evaluation. <a href=\"http:\/\/www.mulagofoundation.org\/\" target=\"_blank\">Mulago<\/a> was transformed from a traditional foundation into something that more closely resembled a venture capital firm\u2014but a firm that sought impact in place of profit and measured its return on investment as the cost per unit of impact. That shift resonated with the bankers on our board and allowed us to work that much more closely together. We don\u2019t fund anyone who doesn\u2019t measure impact in a meaningful way, and we never will.<\/p>\n<p><strong>Design<\/strong><br \/>\nBy and large, the work of organizations didn\u2019t seem designed. The norm was a loose collection of accumulated activities driven by a hazy central theme, with a big dose of \u201cit seemed like a good idea at the time.\u201d I thought there was a cool opportunity to develop a new approach to design for impact, and in 2005 we launched the Rainer Arnhold Fellows program to refine and deliver an iterative design process. In short, we now design by identifying exactly the impact an organization wants to have and figuring out to drive the behaviors needed to make that happen (in fact, we\u2019ve come to view Mulago as a bunch of money trying to change behavior). These days, design-for-scalable-impact occupies at least as much of our time as evaluation and portfolio administration.<\/p>\n<p><strong>A Business-like Approach<\/strong><br \/>\nI went to a hippy college with a business-is-bad culture, and a medical school where we all believed (not unreasonably) that Big Pharma and corporate healthcare are at the root of all evil. It took a me a long time to understand that business, at its core, is about getting stuff done, and that all organizations need to be run in a business-like way. Once I got it, I realized that I needed a very smart grownup around, so I hired Laura Hattendorf\u00a0(over the course of a lunch), who has a Stanford MBA, and an impressive track record in both the commercial and social sectors. She transformed the way we run the portfolio and, as working partners, we can focus on business and impact models equally and simultaneously. Our board has been very generous and has built the endowment considerably; I think that Laura did a lot to give them confidence that we\u2014and the organizations we fund\u2014are serious about how we do business.<\/p>\n<blockquote class=\"center\"><p>It took a me a long time to understand that business, at its core, is about getting stuff done, and that all organizations need to be run in a business-like way.<\/p><\/blockquote>\n<p>Where we\u2019ve ended up is this: Mulago\u2019s mission is to meet the basic needs of the very poor. We fund organizations that 1) reach that target population, 2) have a solution designed to be scalable, and 3) can deliver it in a business-like way. We give only unrestricted funding, and we continue funding as long as there is good progress toward impact at big scale. There are more than 40 organizations in <a href=\"http:\/\/www.mulagofoundation.org\/who-we-fund\" target=\"_blank\">our current portfolio<\/a>, and we\u2019ve got a great bunch of co-funding colleagues.<\/p>\n<p>Measuring impact, designing for impact, and applying business methods toward impact: These are not always easy, but they\u2019re almost always doable and eventually make things a lot easier. It doesn\u2019t make sense to sink dough into an organization that doesn\u2019t measure its impact any more than it would to invest in a business that doesn\u2019t measure profit and loss; designing together for impact gives you an understanding of what an organization really does and how the people there think; and the application of business methods and tools drives a whole new level of clarity and efficiency to the delivery of impact.<\/p>\n<p>And here\u2019s the best part: The people who run social sector organizations\u2014the doers\u2014are among the most inspiring and generally coolest people on earth, but when there is an asymmetrical relationship with us\u2014the donors\u2014that is focused on money, our relationships with them can get strained and weird. A mutual obsession with impact can transform doers and donors into genuine, interdependent partners, and the clarity that it brings can\u2014finally\u2014make it possible to be friends.<\/p>\n<hr \/>\n<p>This post originally appeared on The Stanford Social Innovation Review <a href=\"http:\/\/bit.ly\/1w3VQ95\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measuring impact, designing for impact, and applying business methods toward impact: These are not always easy, but they\u2019re almost always doable and eventually make things a lot easier.<\/p>\n","protected":false},"author":100,"featured_media":14266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1510,1553,1559,1528],"tags":[2247,1397,450,220,1061,462,1132,290,1400,968,113,1401,383,245],"class_list":["post-14237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-career","category-metrics-and-evaluation","category-philanthropy","category-scaling","tag-article","tag-bfp","tag-career","tag-design","tag-guest-post-2","tag-impact","tag-starr","tag-leadership","tag-metrics","tag-philanthropy","tag-scaling","tag-socent","tag-starting","tag-values"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stumbling into Philanthropy - UNREASONABLE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stumbling into Philanthropy - UNREASONABLE\" \/>\n<meta property=\"og:description\" content=\"Measuring impact, designing for impact, and applying business methods toward impact: These are not always easy, but they\u2019re almost always doable and eventually make things a lot easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/\" \/>\n<meta property=\"og:site_name\" content=\"Unreasonable\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-03T11:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-17T20:24:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Starr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Starr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/\"},\"author\":{\"name\":\"Kevin Starr\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/7edc2567db4388c53218f9539bdbf2ad\"},\"headline\":\"Stumbling into Philanthropy\",\"datePublished\":\"2014-09-03T11:00:38+00:00\",\"dateModified\":\"2015-02-17T20:24:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/\"},\"wordCount\":1111,\"commentCount\":39,\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg\",\"keywords\":[\"Article\",\"BFP\",\"Career\",\"Design\",\"guest post\",\"impact\",\"Kevin Starr\",\"Leadership\",\"Metrics\",\"Philanthropy\",\"Scaling\",\"socent\",\"Starting Up\",\"Values\"],\"articleSection\":[\"Article\",\"Career\",\"Metrics &amp; Evaluation\",\"Philanthropy\",\"Scaling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/\",\"name\":\"Stumbling into Philanthropy - UNREASONABLE\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg\",\"datePublished\":\"2014-09-03T11:00:38+00:00\",\"dateModified\":\"2015-02-17T20:24:35+00:00\",\"author\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/7edc2567db4388c53218f9539bdbf2ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#primaryimage\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg\",\"contentUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg\",\"width\":1200,\"height\":450,\"caption\":\"Photo from Creative Commons\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/unreasonablegroup.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stumbling into Philanthropy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/\",\"name\":\"Unreasonable\",\"description\":\"We believe in the power of business to drive lasting, scalable change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/7edc2567db4388c53218f9539bdbf2ad\",\"name\":\"Kevin Starr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/53199d2d88a2665b00158a247ecc4795f1adbb24d48af77232a812d7ee1872a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/53199d2d88a2665b00158a247ecc4795f1adbb24d48af77232a812d7ee1872a6?s=96&d=mm&r=g\",\"caption\":\"Kevin Starr\"},\"description\":\"Kevin Starr is the Founder and Managing Director of Mulago Foundation. Mulago spends its money to drive forward the most promising ideas in health, development, and conservation in poor countries. The Foundation is unabashedly obsessed with impact: designing for it, measuring it, investing in it, and taking it to scale. He is also the Founder and Director of the Rainer Arnhold Fellows Program\u2014an outgrowth of the Mulago Foundation\u2014that works with the best emerging social entrepreneurs with solutions for the less-than-$2-a-day world. Starr has a background in medicine completing medical school and residency at UC San Francisco.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stumbling into Philanthropy - UNREASONABLE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/","og_locale":"en_US","og_type":"article","og_title":"Stumbling into Philanthropy - UNREASONABLE","og_description":"Measuring impact, designing for impact, and applying business methods toward impact: These are not always easy, but they\u2019re almost always doable and eventually make things a lot easier.","og_url":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/","og_site_name":"Unreasonable","article_published_time":"2014-09-03T11:00:38+00:00","article_modified_time":"2015-02-17T20:24:35+00:00","og_image":[{"width":1200,"height":450,"url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg","type":"image\/jpeg"}],"author":"Kevin Starr","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevin Starr","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#article","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/"},"author":{"name":"Kevin Starr","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/7edc2567db4388c53218f9539bdbf2ad"},"headline":"Stumbling into Philanthropy","datePublished":"2014-09-03T11:00:38+00:00","dateModified":"2015-02-17T20:24:35+00:00","mainEntityOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/"},"wordCount":1111,"commentCount":39,"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg","keywords":["Article","BFP","Career","Design","guest post","impact","Kevin Starr","Leadership","Metrics","Philanthropy","Scaling","socent","Starting Up","Values"],"articleSection":["Article","Career","Metrics &amp; Evaluation","Philanthropy","Scaling"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/","url":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/","name":"Stumbling into Philanthropy - UNREASONABLE","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#primaryimage"},"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg","datePublished":"2014-09-03T11:00:38+00:00","dateModified":"2015-02-17T20:24:35+00:00","author":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/7edc2567db4388c53218f9539bdbf2ad"},"breadcrumb":{"@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#primaryimage","url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg","contentUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg","width":1200,"height":450,"caption":"Photo from Creative Commons"},{"@type":"BreadcrumbList","@id":"https:\/\/unreasonablegroup.com\/articles\/stumbling-into-philanthropy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/unreasonablegroup.com\/articles\/"},{"@type":"ListItem","position":2,"name":"Stumbling into Philanthropy"}]},{"@type":"WebSite","@id":"https:\/\/unreasonablegroup.com\/articles\/#website","url":"https:\/\/unreasonablegroup.com\/articles\/","name":"Unreasonable","description":"We believe in the power of business to drive lasting, scalable change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/7edc2567db4388c53218f9539bdbf2ad","name":"Kevin Starr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/53199d2d88a2665b00158a247ecc4795f1adbb24d48af77232a812d7ee1872a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53199d2d88a2665b00158a247ecc4795f1adbb24d48af77232a812d7ee1872a6?s=96&d=mm&r=g","caption":"Kevin Starr"},"description":"Kevin Starr is the Founder and Managing Director of Mulago Foundation. Mulago spends its money to drive forward the most promising ideas in health, development, and conservation in poor countries. The Foundation is unabashedly obsessed with impact: designing for it, measuring it, investing in it, and taking it to scale. He is also the Founder and Director of the Rainer Arnhold Fellows Program\u2014an outgrowth of the Mulago Foundation\u2014that works with the best emerging social entrepreneurs with solutions for the less-than-$2-a-day world. Starr has a background in medicine completing medical school and residency at UC San Francisco."}]}},"jetpack_featured_media_url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2014\/09\/ks5.jpg","_links":{"self":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/14237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/comments?post=14237"}],"version-history":[{"count":8,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/14237\/revisions"}],"predecessor-version":[{"id":14689,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/14237\/revisions\/14689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media\/14266"}],"wp:attachment":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media?parent=14237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/categories?post=14237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/tags?post=14237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}