{"id":21328,"date":"2015-05-22T05:00:02","date_gmt":"2015-05-22T11:00:02","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=21328"},"modified":"2015-06-09T12:29:46","modified_gmt":"2015-06-09T18:29:46","slug":"embrace-little-lotus","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/embrace-little-lotus\/","title":{"rendered":"How Reverse Innovation Will Help Millions of Mothers Save Their Newborns"},"content":{"rendered":"<p><strong> The hour long car ride from<\/strong> rural Bhaktakheda, India to the community health clinic in Uttar Pradesh was turmoil for Kiran Devi. Upon arrival, her infant was stabilized, but still suffered an all too common risk\u2014hypothermia.<\/p>\n<p>Luckily, the staff at the local hospital was prepared thanks to a life-saving product made possible by <a href=\"http:\/\/www.embraceinnovations.com\/\" target=\"_blank\">Embrace Innovations<\/a>. The company is taking to market a technology as effective as an infant incubator at less than two percent of the typical incubator.<br \/>\n<iframe loading=\"lazy\" class=\"left\" style=\"float: left; margin-top:20px; margin-right: 20px; margin-bottom: 20px;\" frameborder=\"0\" height=\"420\" scrolling=\"no\" src=\"https:\/\/www.kickstarter.com\/projects\/1036318366\/little-lotus-the-smart-swaddle-and-blanket-for-you\/widget\/card.html?v=2\" width=\"220\"><\/iframe><br \/>\nThis story of a struggling hypothermic baby in developing markets is unfortunately not uncommon. \u201cThis is the reality faced by fifteen million babies every year, the world over.\u201d says co-founder and President, Rahul Panicker. \u201cAnd three million die during the first month of life.\u201d The global problem is recognized by World Health Organization\u2019s Millennium Development Goals (MDGs) where 17 percent of all underweight children under five die.<\/p>\n<p>\u201cNormal room temperature to these babies feels like ice-cold water,\u201d explains Panicker. To solve this, the Embrace Warmer\u2014looking like a tiny a sleeping bag\u2014includes proprietary technology inserted into the bottom of the warmer that stabilizes the temperature of the infant. This technology is just as effective as a regular incubator, but where <a href=\"http:\/\/www.forbes.com\/sites\/jenniferhicks\/2014\/01\/29\/simple-tech-creates-infant-warmer-to-save-lives-in-developing-countries\/\" target=\"_blank\">a typical incubator costs $20,000<\/a>, Embrace&#8217;s comes in at a cost of roughly $300.<\/p>\n<blockquote class=\"right\"><p>I hope we are able to help millions of lives through the Embrace warmers and Little Lotus<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/goo.gl\/jwlWM6&amp;via=unreasonable&amp;text=&quot;I hope we're able to help millions through the Embrace warmers and Little Lotus&quot; @janemariechen\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>The company has reached 150,000 infants so far, but in order to reach millions of infants around the world, the Embrace team needed to find a faster way to scale. Unexpectedly, they found that model in the U.S. \u201cAfter four years of living in India,\u201d says Chen, \u201cI returned to San Francisco where all my friends seemed to be having babies. Hanging out with them, I noticed they were constantly worried about their babies\u2019 temperature.\u201d The deep passion and understanding Chen had developed for neonatal care coupled with the proprietary technology the Embrace team had developed for those in poverty led Chen and a team of designers to create the Little Lotus product line.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.kickstarter.com\/projects\/1036318366\/little-lotus-the-smart-swaddle-and-blanket-for-you\/widget\/video.html\" width=\"560\" height=\"420\" frameborder=\"0\" scrolling=\"no\"> <\/iframe><\/center><\/p>\n<p>This new product line\u2014consisting of a swaddle, sleeping bag and blanket with NASA-inspired technology\u2014keeps babies at the perfect temperature, but it is also a Tom\u2019s Shoes inspired, one-for-one business model that delivers Embrace Warmers to mothers and health clinics unable to afford them. In other words, if you purchase a Little Lotus, that will ensure more children, like Devi\u2019s, will have access to the Embrace Warmer.<\/p>\n<p>\u201cI hope we are able to help millions of lives through the Embrace warmers and Little Lotus,\u201d says Chen looking forward, \u201cand that we continue to innovate on products that help address infant and maternal mortality.\u201d<br \/>\n<center><\/p>\n<h3>Inspired to Get Involved?<\/h3>\n<p><a class=\"mks_button mks_button_large rounded\" style=\"color: #ffffff; background-color: #eb1478;\" href=\"https:\/\/www.kickstarter.com\/projects\/1036318366\/little-lotus-the-smart-swaddle-and-blanket-for-you\" target=\"_blank\">Click Here to Help an Infant in Need<\/a><\/center><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The hour long car ride from rural Bhaktakheda, India to the community health clinic in Uttar Pradesh was turmoil for Kiran Devi. Upon arrival, her infant was stabilized, but still&#8230;<\/p>\n","protected":false},"author":121,"featured_media":21330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1561,1492],"tags":[220,1671,1672,410,331,1666,2023],"class_list":["post-21328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-design","category-health-tags","tag-design","tag-embrace","tag-embrace-innovations","tag-emerging-markets","tag-innovation","tag-jane-chen","tag-kickstarter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reverse Innovation Helping Millions of Mothers and Newborns<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/embrace-little-lotus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reverse Innovation Helping Millions of Mothers and Newborns\" \/>\n<meta property=\"og:description\" content=\"The hour long car ride from rural Bhaktakheda, India to the community health clinic in Uttar Pradesh was turmoil for Kiran Devi. 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