{"id":22230,"date":"2015-08-27T05:00:28","date_gmt":"2015-08-27T11:00:28","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=22230"},"modified":"2015-08-25T16:12:02","modified_gmt":"2015-08-25T22:12:02","slug":"10-lessons-in-education-entrepreneurship-and-how-they-will-transform-the-next-decade","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/10-lessons-in-education-entrepreneurship-and-how-they-will-transform-the-next-decade\/","title":{"rendered":"10 Lessons in Education Entrepreneurship and How They Will Transform the Next Decade"},"content":{"rendered":"

Entrepreneurs have changed how we<\/strong> think about education reform in the past decade\u2014dramatically transforming what and how instructors teach, students learn, and parents engage. Despite this transformation, we think education entrepreneurship is only in the first inning of its potential. This blog post is an excerpt from an essay where we discuss what we have learned from the last decade\u2014and what trends will transform the next ten years.<\/p>\n

1. Learning outcomes will matter above all\u2014but what counts as learning outcomes may move beyond simple disciplinary words and skills.<\/strong><\/h3>\n

 
\nThe defining goal over the past decade in education technology seems to be \u201cengagement.\u201d Companies have taken lessons from Silicon Valley to the classroom\u2014for example, Facebook has created a vibrant online community, Edmodo. Yet schools, the leading customers of education technology, are increasingly valuing measurable learning outcomes\u2014and we predict that evidence of promise in learning will be a necessary for a technology contract with a district in a decade. You can see this shift in how large players are changing: Pearson and Kaplan have recently established Efficacy and Learning Science units, respectively.<\/p>\n

2. Entrepreneurs should invest learning outcomes assessment early\u2014but shouldn\u2019t expect investors to pay for it.<\/strong><\/h3>\n

Entrepreneurs, investors, and accelerators who plant the seed-corn today of assessing learning outcomes will yield outsized benefits in the next decade.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

Entrepreneurs everywhere say, \u201cwe want to measure learning, but it\u2019s expensive, complex, and difficult\u2014and no one will pay for it.\u201d Unfortunately, until technology purchasers in schools apply a more rigorous approach to assessing learning outcomes, private investors seemingly lack the incentive to measure learning. We predict that entrepreneurs, investors, and accelerators who plant the seed-corn today of assessing learning outcomes will yield outsized benefits in the next decade.<\/p>\n

3. Entrepreneurs need to integrate, not disrupt.<\/strong><\/h3>\n

In other words\u2014pick a single problem to solve, rather than \u201cfixing education.\u201d Entrepreneurs should recognize that schools are first and foremost in the business of education, and have been burned in the past with expensive outlays on products and tools that looked pretty but failed to deliver. We predict that the entrepreneurs who understand and identify their place in the classroom (say, with curriculum, classroom management, and professional development)\u2014rather than technology strategies\u2014will be disproportionately successful.<\/p>\n

4. Investors should look outside Silicon Valley for solutions.<\/strong><\/h3>\n

Education technology is a fundamentally different market than consumer technology. In the same way that effective Presidential campaigns are run from outside of DC because they eschew Beltway wisdom, many of the most exciting growing education technology companies are launching from outside Silicon Valley, building on local assets, such as Pear Deck in Iowa City, Iowa or Kickboard, from New Orleans, LA.<\/p>\n

5. The business of higher education is changing.<\/strong><\/h3>\n

Entrepreneurs who understand how higher education is transforming\u2014and truly focus on improving student opportunity\u2014will build the best businesses of the next decade.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

A bachelors\u2019 degree is no longer a guarantee of comfortable social mobility\u2014student debt and a changing job landscape are throwing higher education into confusion. We predict that entrepreneurs who understand how higher education is transforming\u2014and truly focus on improving student opportunity, rather than monetizing butts-in-seats\u2014will build the best businesses of the next decade.<\/p>\n

6. The days of \u201cWe don\u2019t invest in education\u2026sales cycles are too long\u201d are over.<\/strong><\/h3>\n

The decision-making in education technology purchasing is rapidly becoming more democratic. A decade ago, Pearson, McGraw Hill, and others had near-monopolies on content purchasing decisions, and cost-prohibitive hardware was a core barrier to entry. Today, teachers nearly everywhere have broadband, which enables direct-to-teacher communications between new companies, and much more rapid product improvement in response to teachers\u2019 needs. If you\u2019re a venture capitalist who says the above bold sentence, you likely haven\u2019t looked at the market in about five years, and we predict the investors who look again will be more successful.<\/p>\n

7. Don\u2019t forget about the people (in the classroom).<\/strong><\/h3>\n

Professional development is critical for realizing the promise of interventions–not to mention a tremendous market opportunity. A Gates-Boston Consulting Group study estimated that more than $18 billion is spent annually on professional development. We see entrepreneurs, like Richmond base EdConnective, changing professional development through real-time teacher feedback. We predict, as a sector that technology has barely touched, entrepreneurs have more opportunity to make real progress in professional development than most sectors.<\/p>\n

8. More funds, accelerators, and seed capital means more swings at the plate.<\/strong><\/h3>\n

In the next decade we are likely to see one or two education entrepreneurs who will transform the industry the way Facebook and Twitter have transformed communications in the last decade.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

In reviewing the past decade for this article, we recognized that the evidence of company outcomes is honestly far too limited to make any general assertions. Yet in the past five years ed tech financing has nearly quintupled, from $385 million 2009 to almost $2 billion<\/a> in 2014. Because of sheer increase in volume, in the next decade we are far more likely to see one or two education entrepreneurs who will transform the industry the way Facebook and Twitter have transformed communications in the last decade.<\/p>\n

9. Policy matters more than ever.<\/strong><\/h3>\n

Most entrepreneurs have an agnostic, or even negative, approach to the government, but an understanding of policy and government partnerships in education is essential. We predict that the entrepreneurs who approach government collaboratively when building their companies, with a focus on the under-served\u2014rather than seek to \u201cdisrupt\u201d government\u2014will ultimately take longer, but be more successful.<\/p>\n

10. \u201cIf you want to go far, go together.\u201d<\/strong><\/h3>\n

Entrepreneurs are impatient, and often ignore public collaboration in the name of speed. But innovations touch the lives of real people in real ways. For entrepreneurs to truly succeed, they will need to make sure that the public feels they are part of the change. This means listening to concerns of teachers and principals, having patience in navigating the clunky bureaucracies of school districts versus rushing to implement, being tenacious on customer service, and, above all, adhering to lesson #1 and making sure their products work for students.<\/p>\n

The single biggest advice we have for education entrepreneurs: be patient, expect that change will take the entire decade, but the payoff will be worth the risk.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

The reality is building an education enterprise takes longer, and is almost certainly more frustrating, than a Silicon Valley consumer technology companies, but the great companies will have loyal, long-lasting customers whose lives are transformed. The single biggest advice we have for education entrepreneurs: be patient, expect that change will take the entire decade, but the payoff will be worth the risk.<\/p>\n

\n

This post was co-authored by Daniel Lautzenheiser, Analyst at The Boston Consulting Group, and originally appeared on Village Capital’s blog<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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