{"id":22612,"date":"2015-08-26T05:00:00","date_gmt":"2015-08-26T11:00:00","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=22612"},"modified":"2015-08-25T10:45:33","modified_gmt":"2015-08-25T16:45:33","slug":"ignitia_talk","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/","title":{"rendered":"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty"},"content":{"rendered":"<div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/135203952\" width=\"1080\" height=\"608\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<p><em>On an otherwise reasonable evening in July, over 600 people packed an auditorium in Boulder, Colorado, for the culmination of the 2015 <a href=\"http:\/\/unreasonableinstitute.org\/\" target=\"_blank\">Unreasonable Institute<\/a>. They came to watch <a href=\"http:\/\/unreasonableinstitute.org\/2015-unreasonables\/\" target=\"_blank\">12 ventures<\/a> take the stage and present their solutions to some of the world\u2019s greatest challenges. <\/p>\n<p><em>The entrepreneur in this video is <a href=\"http:\/\/unreasonableinstitute.org\/profile\/lpetrykowska\/\" target=\"_blank\">Liisa Petrykowska<\/a> of <a href=\"http:\/\/www.ignitia.se\/\" target=\"_blank\">Ignitia<\/a>. <\/em><\/p>\n<hr \/>\n<p>Get involved with the Unreasonable Institute: <a href=\"http:\/\/unreasonableinstitute.org\/what-we-do\/\" target=\"_blank\">Programs for Ventures<\/a>, <a href=\"http:\/\/unreasonableinstitute.org\/mentorship-overview\/\" target=\"_blank\">Become a Mentor<\/a>, <a href=\"http:\/\/unreasonableinstitute.org\/capital-partners\/\" target=\"_blank\">Become a Capital Partner<\/a>, <a href=\"http:\/\/unreasonableinstitute.org\/corporations\/\" target=\"_blank\">Corporate and Institutional Engagement<\/a>.<\/em><\/p>\n<h2>What urgent need do you address?<\/h2>\n<p>In West Africa, small-scale farmers face several challenges. Climate change, extreme weather, and fewer growing days per year cause uncertainties that affect their decisions about every stage of the farming cycle\u2014critical choices when a family\u2019s livelihood depends on a successful harvest. These decisions are totally weather dependent, so farming is particularly hard in a place with no accurate or reliable tropical weather forecasts\u2026until now. <\/p>\n<h2>What solution do you propose?<\/h2>\n<blockquote class=\"right\"><p>All farmers should have the opportunity to get quality, reliable information that will ensure and improve their yield year after year.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1ITmF45&amp;via=unreasonable&amp;hashtags=ui15&amp;text=&quot;All farmers should have quality, reliable info that will improve yields&quot; LiisaPetrykowska\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>For only a two-cent text message, Ignitia helps small-scale farmers earn a reliable income by offering the world&#8217;s first reliable tropical weather forecasts. Accuracy rates have soared from 39% from global competitors to 84% with our model. To date, we have sent over 5.4 million text messages with weather forecasts to small-scale farmers in West Africa. Our model is extremely scalable, and we\u2019re looking for another 120 million farmers to join\u2014we just need their phone numbers. All farmers should have the opportunity to get quality, reliable information that will ensure and improve their yield year after year. Help us empower rural farmers to grow out of poverty. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>WATCH THIS 6 MIN TALK on how Ignitia helps small-scale farmers in West Africa earn a reliable income by sending text messages containing a highly accurate tropical weather forecast.<\/p>\n","protected":false},"author":83,"featured_media":22614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1537,1914,1538,2009,431,1529],"tags":[2146,2145,2148,228,2149,2150,2147],"class_list":["post-22612","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-africa","category-agriculture","category-institute","category-2015_institute","category-talks","category-technology","tag-ignitia","tag-liisa-petrykowska","tag-mobile-technology","tag-poverty","tag-small-scale-farming","tag-weather-forecasting","tag-west-africa","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Two-Cent Text Message Helps Farmers Grow Out of Poverty - UNREASONABLE<\/title>\n<meta name=\"description\" content=\"For 2 cents, Ignitia helps small-scale farmers in West Africa earn reliable incomes by sending text messages containing accurate tropical weather forecasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty - UNREASONABLE\" \/>\n<meta property=\"og:description\" content=\"WATCH THIS 6 MIN TALK on how Ignitia helps small-scale farmers in West Africa earn a reliable income by sending text messages containing a highly accurate tropical weather forecast.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/\" \/>\n<meta property=\"og:site_name\" content=\"Unreasonable\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/unreasonableinstitute\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-26T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Unreasonable Institute\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BeUnreasonable\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Unreasonable Institute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/\"},\"author\":{\"name\":\"Unreasonable Institute\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/1ead905cd2422fcd970eb2ab84108977\"},\"headline\":\"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty\",\"datePublished\":\"2015-08-26T11:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/\"},\"wordCount\":293,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg\",\"keywords\":[\"Ignitia\",\"Liisa Petrykowska\",\"mobile technology\",\"Poverty\",\"small-scale farming\",\"weather forecasting\",\"West Africa\"],\"articleSection\":[\"Africa\",\"Agriculture &amp; Food Security\",\"Institute\",\"Institute 2015\",\"Talk\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/\",\"name\":\"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty - UNREASONABLE\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg\",\"datePublished\":\"2015-08-26T11:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/1ead905cd2422fcd970eb2ab84108977\"},\"description\":\"For 2 cents, Ignitia helps small-scale farmers in West Africa earn reliable incomes by sending text messages containing accurate tropical weather forecasts.\",\"breadcrumb\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#primaryimage\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg\",\"contentUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg\",\"width\":1400,\"height\":500,\"caption\":\"Photo from Unreasonable Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/unreasonablegroup.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/\",\"name\":\"Unreasonable\",\"description\":\"We believe in the power of business to drive lasting, scalable change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/1ead905cd2422fcd970eb2ab84108977\",\"name\":\"Unreasonable Institute\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/960fa4eda6bb0ffd8a51260d588df73c26b08db33fb5db51c9be901986474735?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/960fa4eda6bb0ffd8a51260d588df73c26b08db33fb5db51c9be901986474735?s=96&d=mm&r=g\",\"caption\":\"Unreasonable Institute\"},\"description\":\"The Unreasonable Institute arms entrepreneurs creating solutions to the world\u2019s biggest social and environmental problems with the mentorship, capital, and networks they need to do so.\",\"sameAs\":[\"http:\/\/unreasonableinstitute.org\/\",\"https:\/\/www.facebook.com\/unreasonableinstitute\",\"https:\/\/x.com\/https:\/\/twitter.com\/BeUnreasonable\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty - UNREASONABLE","description":"For 2 cents, Ignitia helps small-scale farmers in West Africa earn reliable incomes by sending text messages containing accurate tropical weather forecasts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/","og_locale":"en_US","og_type":"article","og_title":"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty - UNREASONABLE","og_description":"WATCH THIS 6 MIN TALK on how Ignitia helps small-scale farmers in West Africa earn a reliable income by sending text messages containing a highly accurate tropical weather forecast.","og_url":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/","og_site_name":"Unreasonable","article_author":"https:\/\/www.facebook.com\/unreasonableinstitute","article_published_time":"2015-08-26T11:00:00+00:00","og_image":[{"width":1400,"height":500,"url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg","type":"image\/jpeg"}],"author":"Unreasonable Institute","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BeUnreasonable","twitter_misc":{"Written by":"Unreasonable Institute","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#article","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/"},"author":{"name":"Unreasonable Institute","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/1ead905cd2422fcd970eb2ab84108977"},"headline":"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty","datePublished":"2015-08-26T11:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/"},"wordCount":293,"commentCount":0,"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg","keywords":["Ignitia","Liisa Petrykowska","mobile technology","Poverty","small-scale farming","weather forecasting","West Africa"],"articleSection":["Africa","Agriculture &amp; Food Security","Institute","Institute 2015","Talk","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/","url":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/","name":"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty - UNREASONABLE","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#primaryimage"},"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg","datePublished":"2015-08-26T11:00:00+00:00","author":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/1ead905cd2422fcd970eb2ab84108977"},"description":"For 2 cents, Ignitia helps small-scale farmers in West Africa earn reliable incomes by sending text messages containing accurate tropical weather forecasts.","breadcrumb":{"@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#primaryimage","url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg","contentUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg","width":1400,"height":500,"caption":"Photo from Unreasonable Media"},{"@type":"BreadcrumbList","@id":"https:\/\/unreasonablegroup.com\/articles\/ignitia_talk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/unreasonablegroup.com\/articles\/"},{"@type":"ListItem","position":2,"name":"How a Two-Cent Text Message Helps Farmers Grow Out of Poverty"}]},{"@type":"WebSite","@id":"https:\/\/unreasonablegroup.com\/articles\/#website","url":"https:\/\/unreasonablegroup.com\/articles\/","name":"Unreasonable","description":"We believe in the power of business to drive lasting, scalable change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/1ead905cd2422fcd970eb2ab84108977","name":"Unreasonable Institute","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/960fa4eda6bb0ffd8a51260d588df73c26b08db33fb5db51c9be901986474735?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/960fa4eda6bb0ffd8a51260d588df73c26b08db33fb5db51c9be901986474735?s=96&d=mm&r=g","caption":"Unreasonable Institute"},"description":"The Unreasonable Institute arms entrepreneurs creating solutions to the world\u2019s biggest social and environmental problems with the mentorship, capital, and networks they need to do so.","sameAs":["http:\/\/unreasonableinstitute.org\/","https:\/\/www.facebook.com\/unreasonableinstitute","https:\/\/x.com\/https:\/\/twitter.com\/BeUnreasonable"]}]}},"jetpack_featured_media_url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/08\/Ignitia.jpg","_links":{"self":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/22612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/comments?post=22612"}],"version-history":[{"count":16,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/22612\/revisions"}],"predecessor-version":[{"id":22854,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/22612\/revisions\/22854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media\/22614"}],"wp:attachment":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media?parent=22612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/categories?post=22612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/tags?post=22612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}