{"id":23993,"date":"2015-10-15T05:00:16","date_gmt":"2015-10-15T11:00:16","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=23993"},"modified":"2015-10-15T08:11:19","modified_gmt":"2015-10-15T14:11:19","slug":"what-novastar-looks-for-in-entrepreneurs","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/what-novastar-looks-for-in-entrepreneurs\/","title":{"rendered":"What Novastar Looks For in Entrepreneurs"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.novastarventures.com\/\" target=\"_blank\">Novastar<\/a> is a venture capital fund<\/strong> manager dedicated to supporting exceptional entrepreneurs building innovative businesses to profitably serve aspiring mass market consumers in East Africa. These \u2018New Entrepreneurial Stars\u2019 are catalysts for innovation, accountability, efficiency and accumulation of wealth for the common good. We manage an $80 million fund, but do not think of ourselves primarily as fund managers. The fun and focus of our work is partnering with entrepreneurs to help bring ideas to life and multiply their impact.<\/p>\n<h2>Investment Criteria<\/h2>\n<blockquote class=\"right\"><p>The quality of the founding team\u2014their resilience, courage and insight to make course corrections\u2014is paramount.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1LsGuVq&amp;via=unreasonable&amp;hashtags=NovastarVentures&amp;text=&quot;Resilience, courage and insight of the founding team are paramount&quot; @SteveBeck\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>We look for market potential, focused strategies (there is more than enough complexity in execution when growing a business in frontier markets), business model innovation, and a fundamental alignment between commercial success and positive social impact. But the quality of the founders trumps these.<\/p>\n<p>We invest in people first, plans second. Why? When assessing an early stage venture, the only thing certain about the business plan is that it is wrong. Neither we, nor the founders, yet know exactly where it\u2019s wrong, but there are inevitably assumptions that will prove incorrect. The quality of the founding team\u2014their resilience, courage and insight to make course corrections\u2014is paramount.<\/p>\n<p>We back entrepreneurs with character, capacity and ambition to build businesses that can transform markets and grow rapidly to scale. Our assessment is not formulaic; what follows is not a checklist. We inevitably make subjective judgments about entrepreneurs we meet. Hopefully, the characteristics outlined below stimulate further thought and self-reflection.<\/p>\n<h2>Entrepreneurial Character<\/h2>\n<ul>\n<li><em>Integrity<\/em>. The integrity of the entrepreneur(s) is the foundation of the business. If there is evidence of dishonesty or a mismatch between what is said and done, we will walk away.<\/li>\n<\/ul>\n<blockquote class=\"center\"><p>The integrity of the entrepreneur(s) is the foundation of the business.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1LsGuVq&amp;via=unreasonable&amp;hashtags=NovastarVentures&amp;text=&quot;The integrity of the entrepreneur is the foundation of the business&quot; @SteveBeck\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<ul>\n<li><em>Audacity<\/em>. Entrepreneurs are, by definition, risk-takers. By the time we meet them, they\u2019ve demonstrated courage to devote themselves to a venture with an uncertain future. The courage we\u2019re looking for extends beyond this. Successful entrepreneurs possess the audacity to invest everything in pursuit of their market and then to adjust or even abandon a plan that isn\u2019t working\u2014in spite of time and resources dedicated to it. Great entrepreneurs reinvent when required.<\/li>\n<\/ul>\n<ul>\n<li><em>Resilience<\/em>. Building and growing a successful business is hard. There are inevitably more setbacks than successes, particularly in the early days\u2014iterating the business model, struggling to find talent and finance, achieving traction in the marketplace. We\u2019re more interested in how the entrepreneur responds to setbacks and \u2018failure\u2019 than success. Great entrepreneurs get knocked down but emerge stronger and smarter.<\/li>\n<\/ul>\n<blockquote class=\"center\"><p>Great entrepreneurs get knocked down but emerge stronger and smarter.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1LsGuVq&amp;via=unreasonable&amp;hashtags=NovastarVentures&amp;text=&quot;Great entrepreneurs get knocked down but emerge stronger and smarter&quot; @SteveBeck\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<ul>\n<li><em>Humility<\/em>. Successful entrepreneurs combine dogged determination, optimistic realism, and self-confidence with a deep humility that is prepared to listen and engage with investors and advisors and embrace constructive criticism.<\/li>\n<\/ul>\n<h2>Entrepreneurial Capacity<\/h2>\n<p>We look for high-capacity entrepreneurs&#8230;<\/p>\n<ul>\n<li>With vision, energy and experience to iterate and grow a business to scale<\/li>\n<li>With some experience of a start-up or rapid growth business environment<\/li>\n<li>Who know when to commit the resources required to grow the business, but who recognize that serving the &#8216;margin sensitive&#8217; mass market entails a &#8216;cost sensitive&#8217; overhead<\/li>\n<li>With capacity to manage high speed, wide scope and large scale&#8230;simultaneously<\/li>\n<\/ul>\n<p>Such capacity is rarely embodied in one individual. We look for strong founding teams with complementary skills and experience.<\/p>\n<h2>Entrepreneurial Ambition<\/h2>\n<p>We back entrepreneurs who are not content to build sustainable SMEs. &#8220;Novastars&#8221; have ambition to tackle challenging problems in vast, underserved markets and grow large businesses. In due course, they will be prepared to sell a controlling stake to a strategic investor with capacity to grow the business further and enhance its value to all stakeholders.<\/p>\n<blockquote class=\"left\"><p>We look for entrepreneurs whose ambition is deeper than fame or fortune.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1LsGuVq&amp;via=unreasonable&amp;hashtags=NovastarVentures&amp;text=&quot;We look for entrepreneurs with ambition deeper than fame or fortune&quot; @SteveBeck\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>We are interested in doing the right things to build long-term value in businesses that respect and benefit all stakeholders. <\/p>\n<p>We look for entrepreneurs whose ambition is deeper than fame or fortune. We want assurance that our vales and motivations are shared by the entrepreneur(s), so that we are all pulling in the same direction.<\/p>\n<p>We expect a portion of our investments to fail. In one sense, our role in the financing ecosystem is to lower the cost of failure, enable iteration and learning, and signal commercial potential and success. This high-risk investment strategy that embraces failures means our winners must succeed at a very large scale. While we bask in some of the reflected glory, the key to our success is the character, capacity and ambition of the entrepreneurs we back.<\/p>\n<blockquote class=\"center\"><p>The key to our success is the character, capacity and ambition of the entrepreneurs we back.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1LsGuVq&amp;via=unreasonable&amp;hashtags=NovastarVentures&amp;text=&quot;The key to success is the character, capacity and ambition of our entrepreneurs&#038;quot\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Novastar is a venture capital fund manager dedicated to supporting exceptional, innovative entrepreneurs in East Africa. Want to know what they look for?<\/p>\n","protected":false},"author":157,"featured_media":24018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,403,1516,2017],"tags":[2340,2196,32,1632,210,2338,2337,2339],"class_list":["post-23993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-invest","category-starting-up","category-what-funders-look-for","tag-ambition","tag-entrepreneurs","tag-failure","tag-financing","tag-investment","tag-novastar","tag-steve-beck","tag-what-funders-look-for-in-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Novastar Looks For in Entrepreneurs - UNREASONABLE<\/title>\n<meta name=\"description\" content=\"Novastar is a venture capital fund manager dedicated to supporting exceptional, innovative entrepreneurs in East Africa. 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