{"id":26122,"date":"2015-12-30T05:00:35","date_gmt":"2015-12-30T12:00:35","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=26122"},"modified":"2015-12-30T05:23:03","modified_gmt":"2015-12-30T12:23:03","slug":"mexikatekatl-story","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/mexikatekatl-story\/","title":{"rendered":"This Startup is Leading an Artisan Renaissance in Mexico\u2019s Hospitality Industry"},"content":{"rendered":"

This post is part of a series<\/a> of stories featuring the entrepreneurs who participated in Unreasonable Mexico<\/a>\u2019s second annual program. <\/em><\/p>\n

\n

Tourism is one of Mexico\u2019s fastest<\/strong> growing industries, accounting for over 8% of GDP<\/a> and employing over 3 million people. International tourists traveling to Mexico surpassed 7.9 million in the first three months of 2015<\/a>, a new record of growth building upon a record high year in 2014 with over 22 million tourists. Consequently, between 2010-2014, hotel revenue increased at an annual growth rate of 12.5%<\/a>, from 13 billion USD to 21 billion USD.<\/p>\n

Tourism is one of Mexico\u2019s fastest growing industries, accounting for over 8% of GDP.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

Despite a hospitality industry that\u2019s booming in order to accommodate increasing numbers of foreign tourists, many hotels in Mexico struggle to compete. Entrepreneur Sofia Cruz del R\u00edo Castellanos saw an opportunity to help hotels stand out\u2014through the work of artisans.<\/p>\n

\u201cI started my company because there was a market need for artisan goods to improve the experience of tourists,\u201d said Castellanos. \u201cTourism is very strong in Mexico. Foreigners come to have contact with our culture, but they often don\u2019t get the chance when they stay in hotels. Many Mexicans don\u2019t value traditional artisan goods, and without them, we lose our unique history. It\u2019s become a big problem culturally.\u201d<\/p>\n

\"Mexico

An artisan who works with Mexikatekatl works on her technique<\/p><\/div>\n

Once she discovered this market opportunity, Castellanos realized that she could not only impact the tourism industry, but she could also help preserve Mexican culture while changing the lives of thousands of artisans. In 2013, she founded Mexikatekatl<\/a>\u2014a company that works directly with artisans to design products that satisfy the needs of the hospitality industry.<\/p>\n

The company operates in two main areas. First, it helps hotels thrive by enabling them to design 100% handmade and customized goods that when placed in their lobbies or rooms would improve the guest\u2019s overall experience. Second, Mexikatekatl helps local artisans formalize their businesses, equipping them with the skills to access the tourism market and earn a stable income.<\/p>\n

Castellanos acts as the liaison between hotel clients and artisans. She works with clients to determine what products or amenities they need and the particular style they desire. Then, she conveys that information to the artisans, who determine the options given their particular methods of expertise.<\/p>\n

Mexico has the highest rate of income inequality of all 34 OECD countries.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

Artisans are workers who practice a skilled trade or handicraft. In Mexico, the vast number of pre-Hispanic cultures and the postcolonial influence strengthened the diversity of artisan techniques across different regions\u2014from woodwork and ceramics to jewelry and textiles.<\/p>\n

Although artisans have been historically and systematically excluded from economic census counts, it\u2019s estimated that between 4-10 million artisans<\/a> practice their techniques in Mexico. However, over 80% are between 40-80 years old. Younger populations aren\u2019t learning the traditional techniques as much because they don\u2019t receive adequate governmental support or legal protection. According to Castellanos, Mexico lost 30% of its artisans in 2014 alone.<\/p>\n

\"Mexico

Inside the workshop of one of Mexikatekatl’s various artisans<\/p><\/div>\n

\u201cI found that a huge problem existed with craftsmanship because it\u2019s not valued as an industry,\u201d said Castellanos. \u201cArtisans are poorly paid, they often lack education, and they don\u2019t have sufficient opportunity to access a market that would pay them well.\u201d<\/p>\n

According to Castellanos, an influx of cheap goods, largely from China, has made it difficult for higher quality artisan goods to compete in the market. Furthermore, Mexico has the highest rate of income inequality of all 34 OECD countries, with the richest 1% owning 43% of the country\u2019s wealth. Nearly half of the 122 million citizens<\/a> remain under the poverty line. Without education, artisans tend to suffer disproportionately within this system.<\/p>\n

Castellanos is dedicated to changing that. Her process is highly collaborative and tailored to the client\u2019s needs. With mastery of over 35 traditional handicraft techniques, Mexikatekatl artisans can create almost anything. Products range from placemats to drinking glasses to bath soaps; artisans make them with clay, glass, palm, wood and volcanic rock, among others.<\/p>\n

Nearly half of Mexico’s 122 million citizens remain under the poverty line.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

\u201cI\u2019m not artistic at all, so I admire the artisans a lot,\u201d said Castellanos. \u201cI\u2019m fortunate I get to work every day with passionate people who pass on our historical culture with their hands. They are so creative, and every piece has a different emotion.\u201d<\/p>\n

Beyond connecting artisans to a more profitable market, Castellanos gives workshops on basic administrative tasks. She goes over everything from accounting to taxes. Artisans often struggle to participate in formal markets because they lack the structure these skills provide.<\/p>\n

\u201cEducation is a principal problem we have in Mexico,\u201d said Castellanos. \u201cArtisans are taught how to improve the quality of their products, but no one spends time on administrative tasks. In a way, we\u2019re like an incubator or accelerator, teaching them the tools and knowledge to help them become great entrepreneurs.\u201d<\/p>\n

To date, Castellanos has given workshops to five artisans and has worked with 15 hotel clients, six of whom have become repeat customers. She is also in the process of differentiating her company into two parts: the commercial part will be rebranded and called TEKITI<\/a>, while the workshops will remain the focus of Mexikatekatl.<\/p>\n

\"Mexico

A Mexikatekatl artisan working with beads<\/p><\/div>\n

In the upcoming year, the startup plans to grow its team, expand into a more structured pilot, and start exporting goods, mainly to the United States.<\/p>\n

Most recently, Castellanos was one of eight entrepreneurs selected for a program called \u201cThe Society of Public Entrepreneurs<\/a>\u201d through the Laboratory of Entrepreneurship and Transformation (LET) at the Monterrey Institute of Technology<\/a> in Santa Fe. Through this program, she plans to fight to bring the issue of economic opportunity for artisans before Mexico\u2019s Senate and raise awareness among decision makers.<\/p>\n

\u201cI would like to see Mexico become a more just country,\u201d said Castellanos. \u201cIf we can contribute to reducing the gap of economic inequality and promote fair trade, that would be great. The end goal of my company is that artisans become independent.\u201d<\/p>\n

Love Mexikatekatl & TEKITI?<\/h3>\n

Check Out Their Products Here!<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This company connects Mexican artisans to the hospitality industry, helping them earn better incomes and preserve the country’s culture in the process. <\/p>\n","protected":false},"author":147,"featured_media":26123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1913,1560,1495,2494,1539],"tags":[2221,2564,2563,1707,2560,2559,2561,2562,1952],"class_list":["post-26122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-conscious-capitalism","category-economy","category-education-tags","category-mexico-2015","category-unreasonable_mexico","tag-artisans","tag-economic-opportunity","tag-handicraft","tag-market","tag-mexikatekatl","tag-sofia-cruz-del-rio-castellanos","tag-tekiti","tag-trade","tag-unreasonable-mexico"],"acf":[],"yoast_head":"\nThis Startup is Leading an Artisan Renaissance in Mexico\u2019s Hospitality Industry - 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