{"id":27469,"date":"2016-02-10T05:00:41","date_gmt":"2016-02-10T12:00:41","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=27469"},"modified":"2017-08-10T18:44:04","modified_gmt":"2017-08-11T00:44:04","slug":"the-competitive-advantage-of-giving-a-damn","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/the-competitive-advantage-of-giving-a-damn\/","title":{"rendered":"The Competitive Advantage of Giving a Damn"},"content":{"rendered":"

It is pretty remarkable how often<\/strong> we find ourselves in situations where we, as the consumers of a product or service, can clearly tell that the other party doesn\u2019t give a damn.<\/p>\n

Giving a damn is seriously underrated and caring is a competitive advantage.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

The person behind the car rental counter, the call center agent at our mobile phone company, the kid at the checkout register of our local cinema, or the dude who replied to our customer service email. They all don\u2019t seem to give a damn.<\/p>\n

You can sense it, feel it and see it. You feel shitty about the service, the product and the company. If you have alternatives, you go out of your way to not interact with these people, their products and their companies ever again.<\/p>\n

I\u2019m here to tell you once and for all that giving a damn is seriously underrated and caring is a competitive advantage.<\/p>\n

Companies that care are the ones who get our business, our admiration, our recommendation and sometimes our love.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

Companies and their people that care are the ones who get our business. But it’s more than that. They get our admiration, our recommendation and sometimes our love.<\/p>\n

There is a reason why Zappos is quite literally \u201cloved.\u201d It\u2019s not (only) because of the shoes they sell. There is a reason why I go out of my way to tell people to get their coffee from Verve in Santa Cruz. And it\u2019s not just because their coffee tastes good. There is a reason why I tell all my friends to sign up for the handful of web services I use. And it\u2019s not just because they rock.<\/p>\n

It\u2019s because they give a damn about me, and more so, they care.<\/p>\n

\n

A version of this post originally appeared on Pascal’s blog<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Giving a damn is seriously underrated and caring is a competitive advantage. Too many companies don’t care, but the ones that do get our business. <\/p>\n","protected":false},"author":18,"featured_media":27474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1546,1514,1526],"tags":[2718,2715,2719,2714,690,1837,2716,2717],"class_list":["post-27469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-culture","category-relationships","category-values","tag-admiration","tag-care","tag-competitive-advantage","tag-give-a-damn","tag-finette","tag-product","tag-respect","tag-service"],"acf":[],"yoast_head":"\nThe Competitive Advantage of Giving a Damn<\/title>\n<meta name=\"description\" content=\"Giving a damn is seriously underrated and caring is a competitive advantage. 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