{"id":27868,"date":"2016-03-07T05:00:52","date_gmt":"2016-03-07T12:00:52","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=27868"},"modified":"2016-03-07T10:45:12","modified_gmt":"2016-03-07T17:45:12","slug":"what-it-means-to-be-consumer-focused-and-customer-aware","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/what-it-means-to-be-consumer-focused-and-customer-aware\/","title":{"rendered":"What it Means to be Consumer Focused and Customer Aware"},"content":{"rendered":"

This post is part of a series outlining the 11 principles detailed in David\u2019s book, Heed Your Call,<\/a> which helps modern-day heroes (entrepreneurs) integrate their business and spiritual lives. <\/em>
\n<\/span><\/p>\n

\n

Empathy happens when, during any interaction<\/strong>, we immerse ourselves in another\u2019s life and construct an accurate view of their challenges, desires, and struggles. It happens when we travel through their day and experience their fears and aspirations. It happens when we pause and deeply focus on what it feels like to be them. <\/p>\n

Deep empathy is a critical component to success in life, let alone at work.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

Deep empathy is a critical component to success in life, let alone at work. It\u2019s my perspective that we\u2019re all connected at some level. For example, at the end of any yoga class, we say Namaste, which means, \u201cThe divine light in me sees and honors the divine light in you.\u201d It\u2019s more than just a little salutation before you leave the mat. That phrase and ideology exists in every spiritual belief system and religion across cultures. When we start to allow ourselves to have that connection and awareness, it becomes easy to walk in someone else\u2019s shoes. <\/p>\n

From that place, we can make decisions about consumers and customers that are well informed. The intent of business is to create and give value to others, to give people what they deeply desire and what satisfies their needs. <\/p>\n

As an entrepreneur, drive your business with the consumer as the focus, while staying aware of your customer.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

To do this, it\u2019s important to make the distinction between consumers and customers. At Meriwether Group<\/a>, we abide by the phrase, \u201cconsumer focused and customer aware.\u201d For example, Nike\u2019s consumer is the athlete, basketball player, or sports-fashion person. Their customer, however, is Foot Locker, Finish Line, or the running specialty store. As an entrepreneur, you always want to drive your business, brand, or product with the consumer as the focus, while staying aware of who your customers are. <\/p>\n

Once you recognize this, embracing empathy allows you to really deeply connect with your consumers. It\u2019s critical for any business to do a deep-dive with clients around who are the key consumers for your product or service. <\/p>\n

For example, consider Nike again. To get more specific, their consumer groups might range from the elite Olympic athlete to the urban, African-American male between 12-16 years old who wants to wear high tops because they\u2019re cool, to the weekend warrior, to the soccer mom. Each group is vastly different from one other, but you have to name all of them. Find out where they shop, what magazines they read, what cars they drive, what they like to eat, where they like to vacation, what makes them happy, what worries them, and so on. Get into the depths of who they are, and let that inform the decisions you make. <\/p>\n

It\u2019s critical to allow empathy to steward the decisions you make as they relate to your consumer.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

If Nike has a great footwear designer who makes the most kick-ass basketball shoe for urban, inner-city African-American males between 12-16 years old, and she puts that shoe in suburban neighborhood Foot Lockers and assigns her marketing team to promote the shoe in ESPN Magazine, the shoe won\u2019t sell. <\/p>\n

Everyone would say, \u201cWow, that\u2019s bizarre, the shoe was beautiful\u2014why didn\u2019t it sell?\u201d No matter if she nailed the shoe, the designer didn\u2019t use empathy or go out of her way to connect with her consumers. If she had, she would have understood that these 12-16 year olds don\u2019t go to malls in suburbia or read ESPN Magazine, for example. It\u2019s critical to allow empathy to steward the decisions you make as they relate to your consumer. <\/p>\n

These mindful and united business interactions have a name in our modern vernacular: compassionate consumerism. I often refer to them as intuitive analytics, the ability to engage using strategy and logic while weaving in deep empathy and universal connectivity. Using this approach moves us closer to mutually beneficial results\u2014the designer would have been happy that her shoe sold, and the 12-16 year old African-American male would have been happy to buy it in an urban shop near where he lives. <\/p>\n

Actively listen to your consumers, so you can instinctively feel their desires, challenges, and dreams.<\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n

Put empathy and intuitive analytics into practice. In your business interactions, go beyond just hearing what another is saying. Actively listen so you can instinctively feel that person\u2019s desires, challenges, and dreams. Ask questions. Spend time with your consumers. <\/p>\n

Embracing empathy as a tool serves us well in business because by stepping into our consumer\u2019s shoes, we can tailor our involvement with them while remaining emotionally neutral. We can truly engage with their best interest in mind because we are not operating from a place of, \u201cwhat\u2019s in it for me?\u201d This is the only way our businesses will reach their fullest potential. <\/p>\n

Love David’s Philosophy?<\/h3>\n

Buy His Book Here!<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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