{"id":28726,"date":"2016-04-25T05:00:54","date_gmt":"2016-04-25T11:00:54","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=28726"},"modified":"2016-04-23T16:55:58","modified_gmt":"2016-04-23T22:55:58","slug":"how-to-avoid-bias-and-build-better-society","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/","title":{"rendered":"How to Avoid Bias and Build a Better Society"},"content":{"rendered":"<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/niH9wfKsUIc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p><strong>You are biased. We all are.<\/strong> Our brains are wired to develop shortcuts that help us make sense of the world. However, when applied to people, these shortcuts result in bias\u2014particularly when it comes to gender. So what can we do to avoid this often unconscious bias? <\/p>\n<blockquote class=\"left\"><p>Behavioral design nudges our minds to make better choices and moves the needle on gender equality.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1b7GKd2&amp;via=unreasonable&amp;text=&quot;Behavioral design nudges us to make better choices on gender equality&quot; @wapppHKS @UnreasonMedia\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>New research out of Harvard on behavioral design might be the fastest and most affordable solution. Produced by <a href=\"http:\/\/unreasonablemedia.com\/\" target=\"_blank\">Unreasonable Media<\/a>, this video highlights research led by Iris Bohnet, Director of the Women and Public Policy Program <a href=\"http:\/\/wappp.hks.harvard.edu\/whatworks\" target=\"_blank\">(WAPPP)<\/a> at the Harvard Kennedy School. In her recently published book, <em><a href=\"http:\/\/scholar.harvard.edu\/iris_bohnet\/what-works\" target=\"_blank\">What Works: Gender Equality by Design<\/a><\/em>, Bohnet presents 36 interventions any organization could adopt immediately to address gender bias\u2014based on extensive data collected by companies, universities, and governments around the world.<\/p>\n<p>For example, in the 1970s major US orchestras discovered that adding a curtain to the audition process allowed them to simply listen to the musicians, as opposed to judging their looks. As a result, the orchestras acquired better talent and increased female musicians by 30%. Additionally, in 1993 India mandated that one-third of local government seats be reserved for women leaders. This led to more women engaged in the public policy process, resulting in more girls in their communities continuing their eduction and delaying marriage and motherhood.<\/p>\n<blockquote class=\"center\"><p>Even though we&#8217;re biased, we can design around it.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/1b7GKd2&amp;via=unreasonable&amp;text=&quot;Even though we're biased, we can design around it&quot; @wapppHKS @UnreasonMedia\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>Bohnet&#8217;s book proves that even though we&#8217;re biased, we can design around it. We can eliminate gender inequality by changing our environments in a way that nudges our minds to make better choices. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are all biased. Behavioral design provides quick, cheap ways for organizations and people to overcome gender bias. It&#8217;s the right + smart thing to do.<\/p>\n","protected":false},"author":147,"featured_media":28731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1561,1495,2089,1494],"tags":[2885,2880,1524,2882,2881,2883,2884,2012],"class_list":["post-28726","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-article","category-design","category-education-tags","category-employment","category-gender","tag-behavioral-design","tag-bias","tag-gender","tag-gender-bias","tag-gender-inequality","tag-harvard","tag-society","tag-unreasonable-media","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Avoid Bias and Build a Better Society<\/title>\n<meta name=\"description\" content=\"We are all biased. Behavioral design provides quick, cheap ways for organizations and people to overcome gender bias. It&#039;s the right + smart thing to do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Avoid Bias and Build a Better Society\" \/>\n<meta property=\"og:description\" content=\"We are all biased. Behavioral design provides quick, cheap ways for organizations and people to overcome gender bias. It&#039;s the right + smart thing to do.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/\" \/>\n<meta property=\"og:site_name\" content=\"Unreasonable\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-25T11:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/04\/Screen-Shot-2016-03-31-at-3.53.38-PM-768x417.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brittany Lane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brittany Lane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/\"},\"author\":{\"name\":\"Brittany Lane\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/07940cdf73d27de1b71e1fb463399228\"},\"headline\":\"How to Avoid Bias and Build a Better Society\",\"datePublished\":\"2016-04-25T11:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/\"},\"wordCount\":292,\"commentCount\":10,\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/04\/UMedia_Bias.jpg\",\"keywords\":[\"behavioral design\",\"bias\",\"gender\",\"gender bias\",\"gender inequality\",\"Harvard\",\"society\",\"Unreasonable Media\"],\"articleSection\":[\"Article\",\"Design For Impact\",\"Education\",\"Employment\",\"Gender\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/\",\"name\":\"How to Avoid Bias and Build a Better Society\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/how-to-avoid-bias-and-build-better-society\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/04\/UMedia_Bias.jpg\",\"datePublished\":\"2016-04-25T11:00:54+00:00\",\"author\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/07940cdf73d27de1b71e1fb463399228\"},\"description\":\"We are all biased. 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