{"id":28825,"date":"2016-04-06T05:00:30","date_gmt":"2016-04-06T11:00:30","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=28825"},"modified":"2016-04-05T17:32:05","modified_gmt":"2016-04-05T23:32:05","slug":"what-makes-us-different","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/what-makes-us-different\/","title":{"rendered":"What Makes Us Different?"},"content":{"rendered":"<p><strong>April 2nd was Autism Awareness Day<\/strong>, and April is <a href=\"http:\/\/www.autism-society.org\/get-involved\/national-autism-awareness-month\/\" target=\"_blank\">Autism Awareness Month<\/a>. This year, thanks to the tireless efforts of Autism advocates, the world took notice. But what is it that was noticed?<\/p>\n<blockquote class=\"left\"><p>What if we moved beyond general stereotypes and strived to understand real individuals?<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/25JfJoQ&amp;via=unreasonable&amp;text=&quot;What if we moved beyond general stereotypes and strived to understand real people?&quot; @UltraRajesh\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>The media&#8217;s coverage of Autism often focuses on the deficits of people labeled as having a disability. At best, the narrative dwells on the challenges faced by an individual and the accommodations made by their family, school or employer. At worst, the story reinforces stereotypes of a strength or weakness and paints a community of <a href=\"http:\/\/www.autism-society.org\/what-is\/facts-and-statistics\/\" target=\"_blank\">3.5 million Americans and 1% of the world&#8217;s population<\/a> with a single brush.<\/p>\n<p>But what if we looked past accommodations for a perceived disability to an appreciation of actual abilities? What if we moved beyond general stereotypes and strived to understand real individuals? That&#8217;s exactly what <a href=\"http:\/\/www.differentbetter.us\" target=\"_blank\">DifferentBetter<\/a>, a campaign by <a href=\"http:\/\/www.ultratesting.us\" target=\"_blank\">ULTRA Testing<\/a> to support Autism Awareness Month, aims to do.<\/p>\n<blockquote class=\"center\"><p>Any business with social impact baked into its DNA will have incredible stories to tell.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/25JfJoQ&amp;via=unreasonable&amp;text=&quot;Any business with social impact baked into its DNA will have incredible stories&quot; @UltraRajesh\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/zNfJLYKiVsg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>ULTRA, a technology company that provides high quality, highly responsive software testing services, currently has team members working in 12 states across the U.S., 75% of whom have Asperger&#8217;s Syndrome or a similar Autism Spectrum profile. As you might imagine, no single narrative or stereotype can fairly represent this incredibly diverse and talented team. So, ULTRA launched DifferentBetter, to celebrate diverse ways of thinking and learning by giving voice to those of us, neurodiverse and neurotypical, to tell our own stories about what makes us different, and how those differences make us better.<\/p>\n<blockquote class=\"center\"><p>Telling stories versus publishing metrics is what will set your business apart.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/25JfJoQ&amp;via=unreasonable&amp;text=&quot;Telling stories versus publishing metrics is what will set your business apart&quot; @UltraRajesh\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>Any business with social impact baked into its DNA will have incredible stories to be told, stories that energize your team, engage your customers and investors, and capture the public\u2019s imagination. Telling stories, vs. publishing metrics, is what will set you apart, and how you tell those stories will be a source of differentiation that is more compelling than lower prices or higher quality.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/JYaYhW6Va-M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>If you\u2019re thinking and\/or doing anything related to storytelling at your company, here are two things to keep in mind:<\/p>\n<ul>\n<li><strong>Empower individuals to tell their own stories.<\/strong><br \/>\nDon\u2019t speak on behalf of others, but rather let them speak for themselves. Letting employees, customers and stakeholders speak for themselves does not mean piecing together testimonials and sound bytes to tell the story you want to tell. It means letting each individual tell their story, in their own words, based on what matters to them. You don\u2019t need your product to be in the story; you just need the story to be told on your platform (and \u201cplatform\u201d could be your social media channels).<\/li>\n<\/ul>\n<ul>\n<li><strong>Plan for a hundred stories, not a single PSA.<\/strong><br \/>\nBuild a constant stream of content for social media to share with your supporters versus a single PSA that lives on your website. In a world where more people get their news from their Facebook feed instead of a television network, authenticity matters a lot more than production value\u2014cheap and real will almost always beat flashy and fake. You don\u2019t need an internal content or production team. Your employees, customers and beneficiaries just need a smartphone to shoot their own video. Additionally, you can always issue calls for content framed around specific campaigns or themes (to guide the content that\u2019s shared) and provide tools to make content gathering and sharing easy (as ULTRA did with DifferentBetter by using the <a href=\"http:\/\/www.storyvine.com\" target=\"_blank\">Storyvine app<\/a>).<\/li>\n<\/ul>\n<blockquote class=\"center\"><p>You don\u2019t need your product to be in the story, you just need the story to be on your platform.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/25JfJoQ&amp;via=unreasonable&amp;text=&quot;You don\u2019t need your product to be in the story, just the story on your platform&quot; @UltraRajesh\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>This April during Autism Awareness Month, visit <a href=\"http:\/\/www.differentbetter.us\" target=\"_blank\">DifferentBetter.us<\/a>, share your own DifferentBetter story, and spread #DifferentBetter to your colleagues and friends. Then, consider what you can do to let your team members, customers and stakeholders speak for themselves and tell their stories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if we looked past perceived disabilities and stereotypes to an appreciation of actual abilities? What if we strived to understand real individuals?<\/p>\n","protected":false},"author":52,"featured_media":28862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1785,1543,1546,1526],"tags":[2902,2898,2897,2901,2896,185,2895,2900,1121,2736,1740,2899],"class_list":["post-28825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-boldness","category-communication","category-culture","category-values","tag-april","tag-aspergers","tag-autism","tag-autism-awareness-month","tag-better","tag-communication","tag-different","tag-differentbetter","tag-anandan","tag-stories","tag-storytelling","tag-ultra-testing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Makes Us Different? - UNREASONABLE<\/title>\n<meta name=\"description\" content=\"What if we looked past perceived disabilities and stereotypes to an appreciation of actual abilities? 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