{"id":30761,"date":"2016-07-08T05:00:09","date_gmt":"2016-07-08T11:00:09","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=30761"},"modified":"2016-08-07T15:02:32","modified_gmt":"2016-08-07T21:02:32","slug":"sales-isnt-about-selling-its-about-service","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/sales-isnt-about-selling-its-about-service\/","title":{"rendered":"Sales Isn&#8217;t About Selling (It&#8217;s About Service)"},"content":{"rendered":"<p><strong>Think about the last time someone tried<\/strong> to sell you something. Whether it was a telemarketer calling during a family dinner, someone on the street with a clipboard asking you to sign a petition, or a salesperson in your office scrolling through a tediously long presentation, how did it make you feel? Defensive? Irritated?<\/p>\n<blockquote class=\"left\"><p>Each sales meeting should be seen as an opportunity to serve someone.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/29pq9SA&amp;via=unreasonable&amp;text=&quot;Each sales meeting should be seen as an opportunity to serve someone&quot; @thegoodtomchi @cmaurtweets\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>Now, imagine you are that telemarketer, that person on the street with a clipboard, that salesperson fidgeting in your new suit trying to close the deal. Again, how do you feel? Desperate, uncomfortable?<\/p>\n<p>Sales is a crucial element to the functionality of our society, yet how is it that we dread the current process? During a rapid-prototyping workshop at <a href=\"http:\/\/projectliteracylab.com\/\" target=\"_blank\">Project Literacy Lab<\/a>, Tom Chi reframes sales not as selling a thing, but as serving a human. To illustrate how, Chi breaks down the sales process step by step. <\/p>\n<h2>The Prep Work<\/h2>\n<p>Above all, as Chi affirms, reframing sales is a mentality, not a technique. Anyone who has been on the receiving end of a sales pitch can tell whether or not it is disingenuous. Even if you believe in what you\u2019re selling, when it becomes your agenda to make a sale, it becomes a technique. The purpose of the meeting isn\u2019t about fulfilling an agenda, but about discovering whether or not you can provide a service to your potential customer. As Chi puts it, each sales meeting should be seen as an opportunity to serve someone.<\/p>\n<blockquote class=\"center\"><p>Sales needs reframing\u2014it&#8217;s not selling a thing, but serving a human.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/29pq9SA&amp;via=unreasonable&amp;text=&quot;Sales needs reframing\u2014it's not selling a thing, but serving a human&quot; @thegoodtomchi @cmaurtweets\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<h2>The Pitch<\/h2>\n<p>This is the part where you\u2019re supposed to blow them away with your amazing pitch. Your delivery and charisma will totally hook them, right? As Chi puts it, if we treat sales as a service, the first step is \u201cgetting to know your customer, what matters to them, and how will doing what you do serve what matters to them.\u201d For Chi, this means spending at least 15 minutes getting to know your customer before even mentioning your company.<\/p>\n<p>Now that your objective has changed, so should your behavior. For Chi, that means to \u201cfocus on expanding your understanding of their world\u201d by listening\u2014not talking. Once that is established, \u201cassess the overlap with your product or service.\u201d The overlap is the space where your business becomes relevant to your customer. <\/p>\n<blockquote class=\"center\"><p>The difference between the honest salesperson and the dishonest one is what they do after the sell.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/29pq9SA&amp;via=unreasonable&amp;text=&quot;Diff between honest salesperson and dishonest one is what they do after the sell&quot; @thegoodtomchi\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<h2>Closing the Sale<\/h2>\n<p>By now, you have found overlap with your customer, and they want to buy what you are selling. However, the sale is just the beginning. For Chi, \u201cThe difference between the honest salesperson and the dishonest one is what you do after the sell.\u201d What\u2019s more, by treating sales as a service, his goal is to try and \u201cgive them 10 times the value of the product [he sells].\u201d While this doesn\u2019t have to be exactly numerical, it serves as a benchmark for how you should feel when \u201cselling\u201d to your customer.<\/p>\n<blockquote class=\"right\"><p>Sales can be the ultimate opportunity to invest in relationships.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/bit.ly\/29pq9SA&amp;via=unreasonable&amp;text=&quot;Sales is ultimate opportunity to invest in relationships&quot; @thegoodtomchi @cmaurtweets\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>What if there isn\u2019t overlap between your customer and your business? Acknowledge it. Forcing a sale is a waste of your time and their time. Instead, Chi reframes it as an opportunity to exchange contacts or resources, asking at the end of the meeting if there is anyone else you should talk to. \u201cWorst case scenario, you can be a kind stranger that talked to them once,\u201d he says.  <\/p>\n<p>Ultimately, reframing sales is about humanizing the process and paring it down to its most basic form\u2014an exchange between two people. Furthermore, sales can be the ultimate opportunity to invest in relationships and grow your network\u2014even if you don\u2019t end up selling anything at all. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales can be the ultimate opportunity to invest in relationships and grow your network\u2014even if you don\u2019t end up selling anything at all.<\/p>\n","protected":false},"author":177,"featured_media":30773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1555,3128,1514,1917],"tags":[257,1784,2320,1481,3112,3143,156,1799,2717,927],"class_list":["post-30761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-networking","category-project-literacy-lab","category-relationships","category-sales","tag-business","tag-customer","tag-network","tag-pitch","tag-project-literacy-lab","tag-reframing","tag-relationships","tag-sales","tag-service","tag-chi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Isn\u2019t About Selling (It\u2019s About Service)<\/title>\n<meta name=\"description\" content=\"Sales can be the ultimate 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