{"id":34940,"date":"2017-03-08T05:00:00","date_gmt":"2017-03-08T12:00:00","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=34940"},"modified":"2017-03-09T14:29:10","modified_gmt":"2017-03-09T21:29:10","slug":"future-full-female-entrepreneurs","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/future-full-female-entrepreneurs\/","title":{"rendered":"The Future Is Full of Female Entrepreneurs"},"content":{"rendered":"<p><strong>At <a href=\"http:\/\/ilovezoona.com\" target=\"_blank\">Zoona<\/a>, we exist to help<\/strong> communities thrive. How do we do this? We empower entrepreneurs, especially women, to provide essential financial services to their communities \u2013 allowing them to earn an income while building financial inclusion.<\/p>\n<p>We have built our entire business model around unlocking the potential of these emerging entrepreneurs, by giving them all the tools and support they need to succeed. It has enabled us to grow to a stage where we have over 1,500 agents who have created more than 3,000 jobs and serve more than 1.5 million consumers every 60 days. Cumulatively, they have processed over USD $1 billion in mobile money transactions since inception.<\/p>\n<blockquote class=\"right\"><p>We have seen women entrepreneurs consistently achieve better results and greater impact in their communities.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/wary-sunlight.flywheelsites.com\/future-full-female-entrepreneurs\/&amp;via=unreasonable&amp;hashtags=GirlEffect&amp;text=&quot;We've seen women entrepreneurs achieve greater impact in their communities&quot; @Lelemba\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>From the onset of our journey, we have seen women entrepreneurs consistently achieve better results and greater impact in their communities. In November 2014, Zoona was selected for the inaugural <a href=\"http:\/\/girleffectaccelerator.com\/\" target=\"_blank\">Girl Effect Accelerator<\/a> (an Unreasonable Group and Nike Foundation initiative). Zoona was invited to participate as one of the top 10 startups in the world best suited to taking women and girls out of poverty. I attended the accelerator with Mike Quinn, Zoona\u2019s CEO. Here\u2019s a video of Mike presenting at the closing of the accelerator:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rP-GTP2B6Vs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We left the Girl Effect Accelerator with many lessons learned and insights gained, and we spent 2015 working with consultants provided by Unreasonable in laying the groundwork for how we could systematize and unleash the impact of the Girl Effect in our business. We started executing on our new Girl Effect strategy in 2016, and our focus revolved around the following three key areas:<\/p>\n<ul>\n<li>Our Agents and Agent Pipeline<\/li>\n<li>Our People<\/li>\n<li>Sharing the Girl Effect Story<\/li>\n<\/ul>\n<p>So, one year on, it makes sense to take a step back and see what we have accomplished through the lens of each of these areas.<\/p>\n<div id=\"attachment_34959\" style=\"width: 2058px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34959\" data-attachment-id=\"34959\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/future-full-female-entrepreneurs\/iwd-zambia-20170217885\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885.jpg\" data-orig-size=\"2048,1366\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4.5&quot;,&quot;credit&quot;:&quot;Jennifer Bruce&quot;,&quot;camera&quot;:&quot;Canon EOS 6D&quot;,&quot;caption&quot;:&quot;Lusaka, Zambia: Annetty Chama (C) processes a mobile money cash transfer for a client at the Zoona kiosk where she works in Lusaka, Zambia on 17 February 2017.  \\rAnnetty Chama (19) became a Zoona kiosk teller in Lusaka following a \\u2018Girl Effect Accelerator\\u2019 training course she completed with Zoona, a mobile money cash transfer company that recruits young women from underprivileged communities, between the ages of 18 and 22. Zoona was chosen as one of the 10 companies best positioned to take girls out of poverty by the \\u2018Girl Effect Accelerator\\u2019 initiative created by the Nike Foundation and the Unreasonable Group. Picture by: Jennifer Bruce.&quot;,&quot;created_timestamp&quot;:&quot;1487345855&quot;,&quot;copyright&quot;:&quot;\\u00a9Jennifer Bruce&quot;,&quot;focal_length&quot;:&quot;28&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.004&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IWD ZAMBIA 20170217885\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Lusaka, Zambia: Annetty Chama (C) processes a mobile money cash transfer for a client at the Zoona kiosk where she works in Lusaka, Zambia on 17 February 2017.&lt;br \/&gt;\nAnnetty Chama (19) became a Zoona kiosk teller in Lusaka following a \u2018Girl Effect Accelerator\u2019 training course she completed with Zoona, a mobile money cash transfer company that recruits young women from underprivileged communities, between the ages of 18 and 22. Zoona was chosen as one of the 10 companies best positioned to take girls out of poverty by the \u2018Girl Effect Accelerator\u2019 initiative created by the Nike Foundation and the Unreasonable Group. Picture by: Jennifer Bruce.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885.jpg\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885.jpg\" class=\"expand wp-image-34959 size-full\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885.jpg\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885.jpg 2048w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885-768x512.jpg 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885-810x540.jpg 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885-1140x760.jpg 1140w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885-1250x833.jpg 1250w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-20170217885-400x267.jpg 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-34959\" class=\"wp-caption-text\">Annetty Chama (C) processes a mobile money cash transfer for a client at the Zoona kiosk where she works in Lusaka, Zambia. Photo by Jennifer Bruce.<\/p><\/div>\n<h2>Our Agents and Agent Pipeline<\/h2>\n<p>We have restructured our entire approach to Agent recruitment. Now, we appoint a specialist team in each of our markets to particularly seek out young women from poor communities who exhibit high potential and entrepreneurial spirit, yet often lack opportunity, and recruit them to become Agents. In both Malawi and Mozambique, we also established partnerships with women\u2019s groups and associations for this purpose.<\/p>\n<blockquote class=\"left\"><p>Our recruitment process requires that short-lists for any position at a senior level must include at least one woman.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/wary-sunlight.flywheelsites.com\/future-full-female-entrepreneurs\/&amp;via=unreasonable&amp;hashtags=GirlEffect&amp;text=&quot;For any sr level position, our recruitment process requires at min. 1 woman&quot; @Lelemba\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<p>In Zambia, we took it a step further and expanded this drive to the workforce hired by our Agents. We developed a program through which young high-school graduates from poor communities, who would otherwise have limited opportunities, go through a training and development program we have aptly called &#8220;The Girl Effect Accelerator Pilot.&#8221; In the program, they receive computer skills, business management, life skills training, as well as instruction on the use of the Zoona system and the running of a Zoona outlet. They are also mentored by successful Zoona female entrepreneurs (like Misozi, who Mike mentions in the video above). At the end of the program, they can sign on to be placed for employment by our Agents.<\/p>\n<p>Once placed, they are put on a fast track to becoming Zoona Agents in their own right, so they can start creating opportunities for others like them.<br \/>\nTo date, 41 girls have gone through the program \u2013 and the impact is humbling. Annetty, from Lusaka, went from unemployment to becoming the main breadwinner for her family in a period of 6 weeks.<\/p>\n<div id=\"attachment_34962\" style=\"width: 2058px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34962\" data-attachment-id=\"34962\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/future-full-female-entrepreneurs\/iwd-zambia-201702171100\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100.jpg\" data-orig-size=\"2048,1366\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;Jennifer Bruce&quot;,&quot;camera&quot;:&quot;Canon EOS 6D&quot;,&quot;caption&quot;:&quot;Lusaka, Zambia: Annetty Chama (L) with her mother, Blessing Musonda at their home in Marapodi Compund in Lusaka on 17 February 2017. \\rAnnetty Chama (19) became a Zoona kiosk teller in Lusaka following a \\u2018Girl Effect Accelerator\\u2019 training course she completed with Zoona, a mobile money cash transfer company that recruits young women from underprivileged communities, between the ages of 18 and 22. Zoona was chosen as one of the 10 companies best positioned to take girls out of poverty by the \\u2018Girl Effect Accelerator\\u2019 initiative created by the Nike Foundation and the Unreasonable Group. Picture by: Jennifer Bruce.&quot;,&quot;created_timestamp&quot;:&quot;1487345855&quot;,&quot;copyright&quot;:&quot;\\u00a9Jennifer Bruce&quot;,&quot;focal_length&quot;:&quot;28&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.076923076923077&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IWD ZAMBIA 201702171100\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Lusaka, Zambia: Annetty Chama (L) with her mother, Blessing Musonda, at their home in Marapodi Compund in Lusaka.&lt;br \/&gt;\nAnnetty Chama (19) became a Zoona kiosk teller in Lusaka following a \u2018Girl Effect Accelerator\u2019 training course she completed with Zoona. Photo by Jennifer Bruce.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100.jpg\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100.jpg\" class=\"expand wp-image-34962 size-full\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100.jpg\" alt=\"\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100.jpg 2048w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100-768x512.jpg 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100-810x540.jpg 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100-1140x760.jpg 1140w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100-1250x833.jpg 1250w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/IWD-ZAMBIA-201702171100-400x267.jpg 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-34962\" class=\"wp-caption-text\">Annetty Chama (L) with her mother, Blessing Musonda, at their home in Marapodi Compund in Lusaka. Annetty became a Zoona kiosk teller following a \u2018Girl Effect Accelerator\u2019 training course with Zoona. Photo by Jennifer Bruce.<\/p><\/div>\n<h2>Our People<\/h2>\n<p>This commitment to the Girl Effect continues within our organization through our drive to continue building diversity in our team. Our recruitment process, for example, now requires that short-lists for any position at a senior level must include at least one woman.<\/p>\n<p>We do this not because we want to introduce gender quotas, but rather because we firmly believe that there is a wealth of qualified and talented women in Africa and the world, and we want to make it our business to attract them to come and work for Zoona, so they can help us in our mission of helping communities thrive. As a result, over 70 percent of our senior management team is comprised of women.<\/p>\n<blockquote class=\"center\"><p>We firmly believe that there is a wealth of qualified and talented women in Africa and the world, and we want to make it our business to attract them.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/wary-sunlight.flywheelsites.com\/future-full-female-entrepreneurs\/&amp;via=unreasonable&amp;text=&quot;There's a wealth of talented women in Africa and the world, and we want to attract them&quot; @Lelemba\"><i class=\"fa fa-twitter\"><\/i> Tweet This Quote<\/a><\/span><\/p><\/blockquote>\n<h2>Spreading the Girl Effect Story<\/h2>\n<p>At Zoona, we have the privilege and the responsibility of being a living example of the Girl Effect in motion. We are a data-driven impact business and can point to the impact of the Girl Effect in the success of our operations. Over the last year, we have made it our mission to share these insights and learnings with the world so that more businesses can deliberately commit to empowering women entrepreneurs as a key component of their strategies.<\/p>\n<p>In the last month alone, I have had the privilege of speaking at the <a href=\"http:\/\/africa-businessforpeople.com\/index.php\/en\/home\/\" target=\"_blank\">African Business and Social Responsibility Forum<\/a> in Mauritius alongside the President of Mauritius, as well as the G20 Summit on Financial Inclusion in Germany. On both occasions, I shared Zoona\u2019s commitment to the Girl Effect. This has become a core element of our narrative as a company.<\/p>\n<p>We seek to empower all willing entrepreneurs, and we don\u2019t exclude anybody. But we do deliberately seek out women entrepreneurs and continue to improve our processes to ensure we are positioned to keep attracting women. We do this so we can continue to replicate the impact that young women like Misozi and Annetty can have on communities across Africa \u2013 and call on other startups to do the same.<\/p>\n<p><a href=\"https:\/\/twitter.com\/ilovezoona\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"34957\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/future-full-female-entrepreneurs\/girl-effect-cta\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/Girl-Effect-CTA.png\" data-orig-size=\"1024,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Girl Effect CTA\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/Girl-Effect-CTA.png\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/Girl-Effect-CTA.png\" class=\"kinetic-cta aligncenter wp-image-34957 size-full\" title=\"follow movement\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/03\/Girl-Effect-CTA.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/Girl-Effect-CTA.png 1024w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/Girl-Effect-CTA-768x384.png 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/Girl-Effect-CTA-810x405.png 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/03\/Girl-Effect-CTA-400x200.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We firmly believe that there is a wealth of qualified and talented women in Africa and the world, and we want to make it our business to attract them. <\/p>\n","protected":false},"author":200,"featured_media":34941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1537,476,2089,1494,1468],"tags":[1609,1478,2811,3694,282,3504,3695,2783,2260],"class_list":["post-34940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","category-article","category-employment","category-gender","category-girl_effect_accelerator","tag-financial-inclusion","tag-girl-effect","tag-international-womens-day","tag-lelemba-phiri","tag-women","tag-women-and-girls","tag-women-entrepreneurs","tag-zambia","tag-zoona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future is Full of Female Entrepreneurs<\/title>\n<meta name=\"description\" content=\"We firmly believe that there 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