{"id":36196,"date":"2017-06-02T05:00:14","date_gmt":"2017-06-02T11:00:14","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=36196"},"modified":"2017-06-13T15:57:30","modified_gmt":"2017-06-13T21:57:30","slug":"india-faces-massive-waste-crisis","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/","title":{"rendered":"India Faces a Massive Waste Crisis, But Not For Long"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"35849\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/startup-change-way-china-feeds-cities\/drop_b\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Drop_B.png\" data-orig-size=\"803,867\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Drop_B\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Drop_B.png\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Drop_B.png\" class=\" wp-image-35849 alignleft\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/05\/Drop_B.png\" alt=\"\" width=\"75\" height=\"82\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Drop_B.png 803w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Drop_B-768x829.png 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Drop_B-400x432.png 400w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/>anyan Nation is changing the way India recycles and thinks about waste management and sustainability by focusing on plastic. Currently, the quality of plastic recyclate is very poor. An award-winning company, <a href=\"http:\/\/banyannation.com\/\">Banyan Nation<\/a> is building one of India&#8217;s first vertically integrated, formal recycling businesses by leveraging simple mobile technology applications. They aggregate informal sector collectors and innovative plastics recycling technology to create &#8220;Better Plastic&#8221; \u2013 good for the industry, society, and environment.<\/p>\n<p>To date, Banyan has recycled over 500 tons of plastic, reduced over 750 tons of CO2, and diverted over 1000 tons of plastic from landfill. Co-founder and CEO, Mani Vajipey, discusses wanting to solve real world problems<\/p>\n<h3>What inspired you to start this company?<\/h3>\n<p>I was born and raised in India but spent a major part of my adult life in the United States. I was working at the forefront of mobile technology and contributing to the development of next generation gadgets. However, deep inside I always wanted to solve real world problems \u2013 ones\u00a0that plagued our society, particularly in developing countries like India.<\/p>\n<p>India urbanized at a break neck speed, but the fundamental infrastructure needed to support the growth lagged far behind. While India is aspiring for greatness, there are huge concerns around providing basic services affecting every citizen&#8217;s quality of life, such as access to clean water, fresh air, basic sanitation and more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"36214\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/banyan-family-copy\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy.jpg\" data-orig-size=\"4174,2611\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Banyan Family copy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy.jpg\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy.jpg\" class=\"expand aligncenter wp-image-36214 size-full\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy.jpg\" alt=\"\" width=\"4174\" height=\"2611\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy.jpg 4174w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy-768x480.jpg 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy-810x507.jpg 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy-1140x713.jpg 1140w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy-1250x782.jpg 1250w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-Family-copy-400x250.jpg 400w\" sizes=\"auto, (max-width: 4174px) 100vw, 4174px\" \/><\/p>\n<p>I traveled extensively in India between 2009-2011 to understand the issues at the grassroots level. During one of my travels, the filth and squalor in the country deeply disturbed me. Cities were ill equipped to manage the massive amounts of waste being generated in the country. No structures were in place, and recycling activities were conveniently left to the poor and marginalized. To build sustainable cities of the future, such important services cannot be left to the mercy of the informal sector.<\/p>\n<p>I decided to do something about it. I was driven to build an organization that would fundamentally transform the way India saw recycling and waste management.<\/p>\n<h3>Why is your solution unique?<\/h3>\n<p>India is a massive country, and waste management is perhaps the biggest crisis the country is facing today. The waste ecosystem in India is complex and consists of stakeholders with conflicting interests. Municipalities don\u2019t really have the technical know how and the vision required to solve the crisis. While it appears that the informal sector recycling industry repurposes millions of tons of materials and provides employment to hundreds of thousands at the bottom of the pyramid, the activities come at a huge cost to the society and the environment.<\/p>\n<p>There is no silver bullet to the waste problem in India. The solution has to be a combination of technology and business innovations across the entire value chain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"36218\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/banyan\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan.png\" data-orig-size=\"1200,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Banyan\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan.png\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan.png\" class=\"expand aligncenter wp-image-36218 size-full\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/06\/Banyan.png\" alt=\"\" width=\"1200\" height=\"500\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan.png 1200w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-768x320.png 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-810x338.png 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-1140x475.png 1140w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Banyan-400x167.png 400w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>Banyan\u2019s scientific rigor in polymer engineering in the backend allows it to produce the best possible recycled granules from waste plastic. We are\u00a0one of the first companies in India to develop closed loop solutions working with one of India\u2019s top automotive companies on bumper-to-bumper recycling and with a global consumer brand on bottle-to-bottle recycling.<\/p>\n<p>The combination of front-end software to integrate a fragmented supply chain and polymer science in the backend to produce the best quality recycled materials, Banyan&#8217;s ethical business practices and social responsibility make us one of India\u2019s most innovative and promising recycling startups.<\/p>\n<h3>What has been your company&#8217;s proudest moment been to date?<\/h3>\n<p>During our short journey, Banyan has been\u00a0able to innovate across the value chain. We have had a few important moments\u00a0along the way. First, we have integrated 1,500\u00a0stationary recyclers into the supply chain and won\u00a0the <a href=\"http:\/\/mbillionth.in\/winners-2015\/winners2015-m-business-commercebanking\/\">South Asia mBillionth Award<\/a>. We have also been\u00a0able to contribute to the <a href=\"https:\/\/www.wsj.com\/articles\/investing-for-social-returns-in-india-1456749894\">well being of our women workers<\/a> and provide them with gainful employment and respectful work conditions. We&#8217;ve helped the city of Warangal cut costs in Waste Management,\u00a0<a href=\"http:\/\/innovatefordigitalindia.intel.in\/smart-waste-technology.html\">winning the Intel \u2013 DST award<\/a> for digital innovation through our\u00a0smart waste IoT platform. And lastly as mentioned, we pioneered a bumper-to-bumper recycling initiative with one of India\u2019s top automotive manufacturers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"36215\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/img_0615-copy\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy.jpg\" data-orig-size=\"2048,1366\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_0615 copy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy.jpg\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy.jpg\" class=\"expand aligncenter wp-image-36215 size-full\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/06\/IMG_0615-copy.jpg\" alt=\"\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy.jpg 2048w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy-768x512.jpg 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy-810x540.jpg 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy-1140x760.jpg 1140w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy-1250x834.jpg 1250w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/IMG_0615-copy-400x267.jpg 400w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h3>What do you hope the world will look like as a result of your work?<\/h3>\n<p>Our goal is to reverse the adverse impact of improper waste management in India. Our current focus is on building structures around recovery and recycling of plastic waste. In the next five years, our aim is to build an organization that can transform\u00a0over 25 million pounds of plastic per annum into high quality raw materials for sustainable reuse. Additionally, we would like to accomplish the following:<\/p>\n<ul>\n<li>Bring recycling to the national consciousness by partnering with brands who make products form recycled plastic.<\/li>\n<li>Contribute to the formalization of the recycling value chain by integrating the informal workers with formal recyclers.<\/li>\n<li>Improve working conditions for workers in the plastic recycling industry.<\/li>\n<\/ul>\n<p>Through our work, we hope to inspire citizens, corporations, producers, and consumers to embrace a culture of sustainable material recovery, reuse and recycling while offering\u00a0due respect to the environment and workers involved in the industry.<\/p>\n<p><a href=\"https:\/\/twitter.com\/Banyan_Nation\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"36212\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/screen-shot-2017-05-30-at-11-09-36-am\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM.png\" data-orig-size=\"1616,282\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2017-05-30 at 11.09.36 AM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM.png\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM.png\" class=\"follow_banyan aligncenter wp-image-36212\" title=\"kinetic-cta\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM.png\" alt=\"\" width=\"378\" height=\"66\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM.png 1616w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM-768x134.png 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM-810x141.png 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM-1140x199.png 1140w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM-1250x218.png 1250w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-30-at-11.09.36-AM-400x70.png 400w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/><\/a><\/p>\n<hr \/>\n<p><em>This company participated in <a href=\"https:\/\/unreasonableimpact.com\/\" target=\"_blank\">Unreasonable Impact<\/a> created with Barclays, the world\u2019s first multi-year partnership focused on scaling up entrepreneurial solutions that will help employ thousands while solving some of our most pressing societal challenges.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This company is changing the way India recycles and thinks about waste management and sustainability by focusing on plastic. Stay tuned \u2013 they&#8217;re scaling rapidly. <\/p>\n","protected":false},"author":147,"featured_media":36207,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1547,1926,1529,3435,3811,3812],"tags":[3869,3870,218,46,3742,3868,1661,241,3437,3805,2933],"class_list":["post-36196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-emerging-markets","category-environment","category-technology","category-unreasonable-impact","category-unreasonable-impact-asia","category-unreasonable-impact-asia-2017","tag-banyan-nation","tag-better-plastic","tag-environment","tag-india","tag-kinetic","tag-mani-vajipey","tag-recycling","tag-sustainability","tag-unreasonable-impact","tag-unreasonable-impact-asia","tag-waste"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>India Faces a Massive Waste Crisis, But Not For Long<\/title>\n<meta name=\"description\" content=\"This company is changing the way India recycles and thinks about waste management &amp; sustainability by focusing on plastic. Stay tuned: they&#039;re scaling fast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India Faces a Massive Waste Crisis, But Not For Long\" \/>\n<meta property=\"og:description\" content=\"This company is changing the way India recycles and thinks about waste management and sustainability by focusing on plastic. Stay tuned \u2013 they&#039;re scaling rapidly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Unreasonable\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-02T11:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-13T21:57:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brittany Lane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brittany Lane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/\"},\"author\":{\"name\":\"Brittany Lane\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/07940cdf73d27de1b71e1fb463399228\"},\"headline\":\"India Faces a Massive Waste Crisis, But Not For Long\",\"datePublished\":\"2017-06-02T11:00:14+00:00\",\"dateModified\":\"2017-06-13T21:57:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/\"},\"wordCount\":878,\"commentCount\":4,\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png\",\"keywords\":[\"Banyan Nation\",\"Better Plastic\",\"environment\",\"India\",\"kinetic\",\"Mani Vajipey\",\"recycling\",\"Sustainability\",\"Unreasonable Impact\",\"Unreasonable Impact Asia\",\"waste\"],\"articleSection\":[\"Article\",\"Emerging Markets\",\"Environment\",\"Technology\",\"Unreasonable Impact\",\"Unreasonable Impact Asia\",\"Unreasonable Impact Asia 2017\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/\",\"name\":\"India Faces a Massive Waste Crisis, But Not For Long\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png\",\"datePublished\":\"2017-06-02T11:00:14+00:00\",\"dateModified\":\"2017-06-13T21:57:30+00:00\",\"author\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/07940cdf73d27de1b71e1fb463399228\"},\"description\":\"This company is changing the way India recycles and thinks about waste management & sustainability by focusing on plastic. Stay tuned: they're scaling fast.\",\"breadcrumb\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#primaryimage\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png\",\"contentUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png\",\"width\":1400,\"height\":500,\"caption\":\"Photo provided by Banyan Nation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/unreasonablegroup.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"India Faces a Massive Waste Crisis, But Not For Long\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/\",\"name\":\"Unreasonable\",\"description\":\"We believe in the power of business to drive lasting, scalable change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/07940cdf73d27de1b71e1fb463399228\",\"name\":\"Brittany Lane\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3e0f615b5585d56c873dd91b30e253b47b0cb5e84fca958306e69b2589547ba6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3e0f615b5585d56c873dd91b30e253b47b0cb5e84fca958306e69b2589547ba6?s=96&d=mm&r=g\",\"caption\":\"Brittany Lane\"},\"description\":\"Brittany is Director of Media at Unreasonable Group. She believes lasting change happens at the intersection of entrepreneurship and empathy and that good storytelling can move mountains.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"India Faces a Massive Waste Crisis, But Not For Long","description":"This company is changing the way India recycles and thinks about waste management & sustainability by focusing on plastic. Stay tuned: they're scaling fast.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/","og_locale":"en_US","og_type":"article","og_title":"India Faces a Massive Waste Crisis, But Not For Long","og_description":"This company is changing the way India recycles and thinks about waste management and sustainability by focusing on plastic. Stay tuned \u2013 they're scaling rapidly.","og_url":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/","og_site_name":"Unreasonable","article_published_time":"2017-06-02T11:00:14+00:00","article_modified_time":"2017-06-13T21:57:30+00:00","og_image":[{"width":1400,"height":500,"url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png","type":"image\/png"}],"author":"Brittany Lane","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brittany Lane","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#article","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/"},"author":{"name":"Brittany Lane","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/07940cdf73d27de1b71e1fb463399228"},"headline":"India Faces a Massive Waste Crisis, But Not For Long","datePublished":"2017-06-02T11:00:14+00:00","dateModified":"2017-06-13T21:57:30+00:00","mainEntityOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/"},"wordCount":878,"commentCount":4,"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png","keywords":["Banyan Nation","Better Plastic","environment","India","kinetic","Mani Vajipey","recycling","Sustainability","Unreasonable Impact","Unreasonable Impact Asia","waste"],"articleSection":["Article","Emerging Markets","Environment","Technology","Unreasonable Impact","Unreasonable Impact Asia","Unreasonable Impact Asia 2017"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/","url":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/","name":"India Faces a Massive Waste Crisis, But Not For Long","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#primaryimage"},"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png","datePublished":"2017-06-02T11:00:14+00:00","dateModified":"2017-06-13T21:57:30+00:00","author":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/07940cdf73d27de1b71e1fb463399228"},"description":"This company is changing the way India recycles and thinks about waste management & sustainability by focusing on plastic. Stay tuned: they're scaling fast.","breadcrumb":{"@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#primaryimage","url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png","contentUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png","width":1400,"height":500,"caption":"Photo provided by Banyan Nation"},{"@type":"BreadcrumbList","@id":"https:\/\/unreasonablegroup.com\/articles\/india-faces-massive-waste-crisis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/unreasonablegroup.com\/articles\/"},{"@type":"ListItem","position":2,"name":"India Faces a Massive Waste Crisis, But Not For Long"}]},{"@type":"WebSite","@id":"https:\/\/unreasonablegroup.com\/articles\/#website","url":"https:\/\/unreasonablegroup.com\/articles\/","name":"Unreasonable","description":"We believe in the power of business to drive lasting, scalable change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/07940cdf73d27de1b71e1fb463399228","name":"Brittany Lane","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3e0f615b5585d56c873dd91b30e253b47b0cb5e84fca958306e69b2589547ba6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3e0f615b5585d56c873dd91b30e253b47b0cb5e84fca958306e69b2589547ba6?s=96&d=mm&r=g","caption":"Brittany Lane"},"description":"Brittany is Director of Media at Unreasonable Group. She believes lasting change happens at the intersection of entrepreneurship and empathy and that good storytelling can move mountains."}]}},"jetpack_featured_media_url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/06\/BanyanFeat.png","_links":{"self":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/36196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/comments?post=36196"}],"version-history":[{"count":10,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/36196\/revisions"}],"predecessor-version":[{"id":36358,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/36196\/revisions\/36358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media\/36207"}],"wp:attachment":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media?parent=36196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/categories?post=36196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/tags?post=36196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}