{"id":36242,"date":"2017-05-31T05:00:38","date_gmt":"2017-05-31T11:00:38","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=36242"},"modified":"2017-05-30T23:32:17","modified_gmt":"2017-05-31T05:32:17","slug":"why-some-startups-get-funded-thousands-others-dont","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/","title":{"rendered":"Why Some Startups Get Funded and Thousands of Others Don&#8217;t"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"35469\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/what-deal-failure-fetish\/drop_t-25\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25.png\" data-orig-size=\"911,915\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Drop_T-25\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25.png\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25.png\" class=\"alignleft wp-image-35469\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/04\/Drop_T-25.png\" alt=\"\" width=\"80\" height=\"80\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25.png 911w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25-768x771.png 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25-810x814.png 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25-400x402.png 400w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25-200x200.png 200w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/04\/Drop_T-25-300x300.png 300w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>he reality of funding is that very few startups receive any funding from Angel investors or venture capitalists.\u00a0Each year, over 500,000 companies are started in the United States. Of these, venture capitalists invest in fewer than 1,000 per year, plus Angels and Angel Group in roughly another 30,000 startups.<\/p>\n<p>What these numbers tell us is that, at most, only six percent of all startups receive any funding from these sources. The deeper reality is that the actual numbers are probably even lower.<\/p>\n<p>Why lower? Most \u201cventure-backed\u201d startups have previously been funded by Angels, and most Angel-backed startups receive investments from multiple Angel groups, all of which causes some double-counting in these statistics. Thus, the true odds of any startup being funded by Angels or VCs is likely closer to three percent than six.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"36246\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/copy-of-agri-info\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Copy-of-Agri-Info.png\" data-orig-size=\"532,388\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Copy of Agri Info\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Copy-of-Agri-Info.png\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Copy-of-Agri-Info.png\" class=\"alignright wp-image-36246\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/05\/Copy-of-Agri-Info.png\" alt=\"\" width=\"403\" height=\"294\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Copy-of-Agri-Info.png 532w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Copy-of-Agri-Info-400x292.png 400w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/>This is certainly not how it seems from reading the newspaper or startup blogs. Or from listening to the frenzy of entrepreneurs, who expect that funding is available for every entrepreneur who asks for it.<\/p>\n<p>So don\u2019t start your companies with an expectation that such funding will follow. The odds are against you.<\/p>\n<p>Instead, go back to the first statistic, noting that the vast majority of the 500,000 startups manage to get up and running without any Angel or venture capital funding, using savings, friends and family, and little else in terms of funding.<\/p>\n<p>That big number includes all the corner stores, landscaping companies, dry cleaners, supermarkets, etc., plus the myriad consultants, accountants, and other independent contractors who incorporate their businesses. Such companies allow the owner and employees to earn a living but usually do not make a fortune.<\/p>\n<p>Those companies are the majority, not the exception. The exceptions are the startups that are funded by Angels and VCs. The exceptions turn $1 million into $100 million. That is the reason why companies that raise money are covered by the newspapers, magazines, and blogs. Those deals are rare and, thus, news!<\/p>\n<p>So what is different about the 20,000-30,000 startups that are funded by Angels and venture capitalists? Why do they receive funding while hundreds of thousands of others do not?<\/p>\n<p>The reality is that successful funding\u00a0often comes down to networking.\u00a0Interpersonal connections have more influence than the quality of the investment opportunity or terms of the deal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"36247\" data-permalink=\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/luni2-3\/\" data-orig-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Luni2-3.png\" data-orig-size=\"1114,279\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Luni2 (3)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Luni2-3.png\" data-large-file=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Luni2-3.png\" class=\"size-full wp-image-36247 aligncenter\" src=\"https:\/\/wary-sunlight.flywheelsites.com\/wp-content\/uploads\/2017\/05\/Luni2-3.png\" alt=\"\" width=\"1114\" height=\"279\" srcset=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Luni2-3.png 1114w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Luni2-3-768x192.png 768w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Luni2-3-810x203.png 810w, https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/Luni2-3-400x100.png 400w\" sizes=\"auto, (max-width: 1114px) 100vw, 1114px\" \/><br \/>\nFor the venture capital investments, many of the startups are founded by second- or third-time entrepreneurs. These are people who have previously raised money from venture capitalists. In nearly all cases, the venture capitalists are investing in <em>teams<\/em> that are recommended by people the venture capitalists know and trust. These people are again often entrepreneurs who are running venture-backed startups or who come from professional Angels or the multitude of business accelerator programs.<\/p>\n<p>For companies raising money from individual Angels, the connection between the entrepreneur and Angel most often comes from someone known to both people. For Angel Groups, the easiest way to get past the screening committee is to know either someone on that committee or someone elsewhere in the management of the Angel Group.<\/p>\n<p>Ultimately, investors are trusting the entrepreneur with their money, and thus, underneath the whole process, a relationship needs to be created. Hence, existing relationships often take precedent over all other factors in a potential investment. Which then boils down to the old adage, <em>who you know is more important than what you know<\/em>.<\/p>\n<hr \/>\n<p><span style=\"font-size: 10pt;\"><span style=\"color: #808080;\">This series has been curated from Luni\u2019s book, &#8220;The Next Step: Guiding You From Idea to Startup.&#8221;\u00a0For more on business planning, planning your marketing and sales efforts, creating a financial model, crafting a great pitch, raising capital, and splitting the pie with your team,<\/span> <a href=\"https:\/\/lunarmobiscuit.com\/the-next-step\/\" target=\"_blank\" rel=\"noopener noreferrer\">check out the complete series<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do investors entrust some entrepreneurs with their money, while passing on others?<\/p>\n","protected":false},"author":124,"featured_media":36245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1552,403,1516,2017],"tags":[3871,210,2103,383,1605,1822],"class_list":["post-36242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-fundraising","category-invest","category-starting-up","category-what-funders-look-for","tag-angel-investors","tag-investment","tag-michael-luni-libes","tag-starting","tag-the-next-step","tag-vc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Some Startups Get Funded and Thousands of Others Don&#039;t<\/title>\n<meta name=\"description\" content=\"Why do investors entrust some entrepreneurs with their money, while passing on others?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Some Startups Get Funded and Thousands of Others Don&#039;t\" \/>\n<meta property=\"og:description\" content=\"Why do investors entrust some entrepreneurs with their money, while passing on others?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/\" \/>\n<meta property=\"og:site_name\" content=\"Unreasonable\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-31T11:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"552\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Luni Libes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/lunarmobiscuit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Luni Libes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/\"},\"author\":{\"name\":\"Michael Luni Libes\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/379e4e34956412f8f5654b471d4e53d8\"},\"headline\":\"Why Some Startups Get Funded and Thousands of Others Don&#8217;t\",\"datePublished\":\"2017-05-31T11:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/\"},\"wordCount\":617,\"commentCount\":13,\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg\",\"keywords\":[\"Angel Investors\",\"Investment\",\"Michael Luni Libes\",\"Starting Up\",\"The Next Step\",\"VC\"],\"articleSection\":[\"Article\",\"Fundraising\",\"Investment\",\"Starting Up\",\"What Funders Look For\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/\",\"name\":\"Why Some Startups Get Funded and Thousands of Others Don't\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg\",\"datePublished\":\"2017-05-31T11:00:38+00:00\",\"author\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/379e4e34956412f8f5654b471d4e53d8\"},\"description\":\"Why do investors entrust some entrepreneurs with their money, while passing on others?\",\"breadcrumb\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#primaryimage\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg\",\"contentUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg\",\"width\":1400,\"height\":552},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/unreasonablegroup.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Some Startups Get Funded and Thousands of Others Don&#8217;t\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/\",\"name\":\"Unreasonable\",\"description\":\"We believe in the power of business to drive lasting, scalable change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/379e4e34956412f8f5654b471d4e53d8\",\"name\":\"Michael Luni Libes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bba22bab01751344e73c16092671291930bfc8e65472f35c6198680f2e1d4288?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bba22bab01751344e73c16092671291930bfc8e65472f35c6198680f2e1d4288?s=96&d=mm&r=g\",\"caption\":\"Michael Luni Libes\"},\"description\":\"Luni is a 25+ year serial entrepreneur, (co)founder of six companies. His latest startups are Fledge, the conscious company accelerator, where he helps new entrepreneurs from around the world navigate the complexities between idea and customer revenues, and investorflow.org, an online service connecting impact investors. In addition, Luni is Entrepreneur in Residence and Entrepreneurship Instructor at Presidio Graduate School and an Entrepreneur in Residence Emeritus at the University of Washington\u2019s CoMotion, the center for innovation and impact. Luni is author of The Next Step series of books, guiding entrepreneurs from idea to startup and The Pinchot Impact Index, a way to measure, compare, and aggregate impact.\",\"sameAs\":[\"http:\/\/fledge.co\/\",\"http:\/\/www.linkedin.com\/in\/lunarmobiscuit\",\"https:\/\/x.com\/https:\/\/twitter.com\/lunarmobiscuit\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Some Startups Get Funded and Thousands of Others Don't","description":"Why do investors entrust some entrepreneurs with their money, while passing on others?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/","og_locale":"en_US","og_type":"article","og_title":"Why Some Startups Get Funded and Thousands of Others Don't","og_description":"Why do investors entrust some entrepreneurs with their money, while passing on others?","og_url":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/","og_site_name":"Unreasonable","article_published_time":"2017-05-31T11:00:38+00:00","og_image":[{"width":1400,"height":552,"url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg","type":"image\/jpeg"}],"author":"Michael Luni Libes","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/lunarmobiscuit","twitter_misc":{"Written by":"Michael Luni Libes","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#article","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/"},"author":{"name":"Michael Luni Libes","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/379e4e34956412f8f5654b471d4e53d8"},"headline":"Why Some Startups Get Funded and Thousands of Others Don&#8217;t","datePublished":"2017-05-31T11:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/"},"wordCount":617,"commentCount":13,"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg","keywords":["Angel Investors","Investment","Michael Luni Libes","Starting Up","The Next Step","VC"],"articleSection":["Article","Fundraising","Investment","Starting Up","What Funders Look For"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/","url":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/","name":"Why Some Startups Get Funded and Thousands of Others Don't","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#primaryimage"},"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg","datePublished":"2017-05-31T11:00:38+00:00","author":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/379e4e34956412f8f5654b471d4e53d8"},"description":"Why do investors entrust some entrepreneurs with their money, while passing on others?","breadcrumb":{"@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#primaryimage","url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg","contentUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg","width":1400,"height":552},{"@type":"BreadcrumbList","@id":"https:\/\/unreasonablegroup.com\/articles\/why-some-startups-get-funded-thousands-others-dont\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/unreasonablegroup.com\/articles\/"},{"@type":"ListItem","position":2,"name":"Why Some Startups Get Funded and Thousands of Others Don&#8217;t"}]},{"@type":"WebSite","@id":"https:\/\/unreasonablegroup.com\/articles\/#website","url":"https:\/\/unreasonablegroup.com\/articles\/","name":"Unreasonable","description":"We believe in the power of business to drive lasting, scalable change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/379e4e34956412f8f5654b471d4e53d8","name":"Michael Luni Libes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bba22bab01751344e73c16092671291930bfc8e65472f35c6198680f2e1d4288?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bba22bab01751344e73c16092671291930bfc8e65472f35c6198680f2e1d4288?s=96&d=mm&r=g","caption":"Michael Luni Libes"},"description":"Luni is a 25+ year serial entrepreneur, (co)founder of six companies. His latest startups are Fledge, the conscious company accelerator, where he helps new entrepreneurs from around the world navigate the complexities between idea and customer revenues, and investorflow.org, an online service connecting impact investors. In addition, Luni is Entrepreneur in Residence and Entrepreneurship Instructor at Presidio Graduate School and an Entrepreneur in Residence Emeritus at the University of Washington\u2019s CoMotion, the center for innovation and impact. Luni is author of The Next Step series of books, guiding entrepreneurs from idea to startup and The Pinchot Impact Index, a way to measure, compare, and aggregate impact.","sameAs":["http:\/\/fledge.co\/","http:\/\/www.linkedin.com\/in\/lunarmobiscuit","https:\/\/x.com\/https:\/\/twitter.com\/lunarmobiscuit"]}]}},"jetpack_featured_media_url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2017\/05\/stefan-stefancik-257625.jpg","_links":{"self":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/36242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/comments?post=36242"}],"version-history":[{"count":3,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/36242\/revisions"}],"predecessor-version":[{"id":36249,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/36242\/revisions\/36249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media\/36245"}],"wp:attachment":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media?parent=36242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/categories?post=36242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/tags?post=36242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}