{"id":8941,"date":"2014-01-23T07:00:16","date_gmt":"2014-01-23T14:00:16","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=8941"},"modified":"2015-02-17T11:10:37","modified_gmt":"2015-02-17T18:10:37","slug":"are-you-a-generalist-that-dreams-of-being-an-expert-read-this","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/","title":{"rendered":"Are You a Generalist Who Dreams of Being an Expert? Read this."},"content":{"rendered":"

Have you ever heard the advice<\/strong> “pick one thing and stick to it”? Many entrepreneurs have a very hard time specializing in just one thing. Take comfort in these wise and inspiring words, because a world full of specialists is a sad and unforgiving place.<\/p>\n

As a generalist, I get hives just thinking about narrow areas of expertise.<\/p><\/blockquote>\n

In February of 2008, in the midst of election fever, Jim Giles wrote an article in the New Scientist in support of growing evidence that political leanings are biological. \u201dAccording to an emerging idea, political positions are substantially determined by biology and can be stubbornly resistant to reason. ‘These views are deep-seated and built into our brains. Trying to persuade someone not to be liberal is like trying to persuade someone not to have brown eyes. We have to rethink persuasion,’ says John Alford, a political scientist at Rice University in Houston, Texas.\u201d<\/p>\n

Specialists make more money.<\/p><\/blockquote>\n

With far less fanfare, in an interview<\/a> with Daniel Epstein<\/a>, the born liberal founder of Unreasonable, I questioned whether the same is true for generalists and specialists. The point I was making was twofold; first that social innovation needs generalists \u2013 natural systems thinkers who thrive on diversity and don\u2019t always need to know where they\u2019re going in order to get there, don\u2019t mind not knowing what they\u2019re talking about, see patterns and connections everywhere and solve problems across boundaries. And second, that I don\u2019t think we have a choice about whether we think like that or are drawn to the scientific approach which was described to me at a gathering at the National Academies of Science as diving very very deep in an extremely narrow subject area and never offering opinions outside your narrow expertise in case you are wrong.<\/p>\n

I stand by my point of view. As a generalist, I get hives just thinking about narrow areas of expertise. But there\u2019s a price to be paid for that, in addition to being considered a dilettante \u2013 or worse, being ignored.<\/p>\n

Next, I\u2019m going to make a few outlandish statements in order to:<\/h3>\n
    \n
  1. See if anyone is reading this, and<\/li>\n
  2. See if anybody cares<\/li>\n<\/ol>\n
      \n
    • Specialists make more money.<\/strong> Expert \u2013 let\u2019s face it \u2013 is a word that people like. It connotes value and value is what businesses pay for. Experts are sought after and cherished for what they can do. When was the last time you heard anyone say, \u201cFind me a generalist!\u201d?<\/li>\n
    • Specialists get famous faster.<\/strong> As someone who wanted desperately to be an artist (but maybe am too much of a generalist to specialize), I have spent a lot of time thinking about artistic fame. And it does come faster to people with a recognizable style or unique approach. The fact that Joseph Albers could wake up every day and paint another colored square is why people ALWAYS know a Joseph Albers painting when they see one.<\/li>\n
    • We trust specialists more.<\/strong> They have credentials that back up what they say. They don\u2019t speak from their gut and if they do it doesn\u2019t show because they always have facts at their disposal.<\/li>\n
    • Specialists have better titles.<\/strong> They can explain what they do to everyone from young children to their grandparents in Idaho. That saves them an enormous amount of time during introductions.<\/li>\n
    • Specialists have more sex.<\/strong> Because they have better titles, they have more time and are more confident.<\/li>\n<\/ul>\n

      HAVING said all of that, it is also true that a good deal of the trouble we\u2019re in as a species is that we have too many experts in the world who work deep in silos and think they have the answer to big things when they only have the answer to small things.<\/p>\n

      Expert – let\u2019s face it \u2013 is a word that people like.<\/p><\/blockquote>\n

      That is why we need more generalists. Or maybe we have plenty of born generalists but due to the expert facts I have clearly presented above, they are afraid to admit to being generalists. Maybe we need to ask the CLOSET GENERALISTS to come out, because we need you now to help us look at the big picture and help clean up the mess we\u2019ve made. Somebody, get us a generalist! And somebody please think of a better name and title than generalist.<\/p>\n

      Closet Generalists\u2014come out! We need you to help us clean up the mess we\u2019ve made.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

      Have you ever heard the advice “pick one thing and stick to it”? Many entrepreneurs have a very hard time specializing in just one thing. Take comfort in these wise and inspiring words, because a world full of specialists is a sad and unforgiving place.<\/p>\n","protected":false},"author":9,"featured_media":8984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1510],"tags":[2247,450,702,1417,220,290,677,119],"class_list":["post-8941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-career","tag-article","tag-career","tag-cheryl-heller","tag-corporation","tag-design","tag-leadership","tag-opin","tag-success"],"acf":[],"yoast_head":"\nAre You a Generalist Who Dreams of Being an Expert? Read this. - UNREASONABLE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You a Generalist Who Dreams of Being an Expert? Read this. - UNREASONABLE\" \/>\n<meta property=\"og:description\" content=\"Have you ever heard the advice "pick one thing and stick to it"? Many entrepreneurs have a very hard time specializing in just one thing. Take comfort in these wise and inspiring words, because a world full of specialists is a sad and unforgiving place.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/\" \/>\n<meta property=\"og:site_name\" content=\"Unreasonable\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-23T14:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-17T18:10:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1185\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cheryl Heller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/cherylheller\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cheryl Heller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/\"},\"author\":{\"name\":\"Cheryl Heller\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/5fa5458d627e7e28d5f646a0721cbaab\"},\"headline\":\"Are You a Generalist Who Dreams of Being an Expert? Read this.\",\"datePublished\":\"2014-01-23T14:00:16+00:00\",\"dateModified\":\"2015-02-17T18:10:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/\"},\"wordCount\":753,\"commentCount\":108,\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg\",\"keywords\":[\"Article\",\"Career\",\"Cheryl Heller\",\"corporation\",\"Design\",\"Leadership\",\"opinion\",\"success\"],\"articleSection\":[\"Article\",\"Career\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/\",\"name\":\"Are You a Generalist Who Dreams of Being an Expert? Read this. - UNREASONABLE\",\"isPartOf\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg\",\"datePublished\":\"2014-01-23T14:00:16+00:00\",\"dateModified\":\"2015-02-17T18:10:37+00:00\",\"author\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/5fa5458d627e7e28d5f646a0721cbaab\"},\"breadcrumb\":{\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#primaryimage\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg\",\"contentUrl\":\"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg\",\"width\":1185,\"height\":450,\"caption\":\"Photo from AlbersFoundation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/unreasonablegroup.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are You a Generalist Who Dreams of Being an Expert? Read this.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#website\",\"url\":\"https:\/\/unreasonablegroup.com\/articles\/\",\"name\":\"Unreasonable\",\"description\":\"We believe in the power of business to drive lasting, scalable change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/5fa5458d627e7e28d5f646a0721cbaab\",\"name\":\"Cheryl Heller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1ae0d850475b9dfeeba5693631e2fa93abb3b38cdc0a6aa8ccd0b9380738b052?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1ae0d850475b9dfeeba5693631e2fa93abb3b38cdc0a6aa8ccd0b9380738b052?s=96&d=mm&r=g\",\"caption\":\"Cheryl Heller\"},\"description\":\"Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA, founder of design lab CommonWise, and a pioneer in social impact design. Cheryl received the AIGA medal for her contribution to the field of design in 2014. She is the former Board Chair and founding faculty for the PopTech Social Innovation Fellows, a Senior Fellow at Babson Social Innovation Lab, and the Innovation Advisory Board for the Lumina Foundation. She created the Ideas that Matter program for Sappi, which has given over $12 million to designers working for the public good.\",\"sameAs\":[\"http:\/\/www.hellercd.com\/\",\"http:\/\/www.linkedin.com\/in\/cherylheller\",\"https:\/\/x.com\/https:\/\/twitter.com\/cherylheller\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are You a Generalist Who Dreams of Being an Expert? Read this. - UNREASONABLE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/","og_locale":"en_US","og_type":"article","og_title":"Are You a Generalist Who Dreams of Being an Expert? Read this. - UNREASONABLE","og_description":"Have you ever heard the advice \"pick one thing and stick to it\"? Many entrepreneurs have a very hard time specializing in just one thing. Take comfort in these wise and inspiring words, because a world full of specialists is a sad and unforgiving place.","og_url":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/","og_site_name":"Unreasonable","article_published_time":"2014-01-23T14:00:16+00:00","article_modified_time":"2015-02-17T18:10:37+00:00","og_image":[{"width":1185,"height":450,"url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg","type":"image\/jpeg"}],"author":"Cheryl Heller","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/cherylheller","twitter_misc":{"Written by":"Cheryl Heller","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#article","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/"},"author":{"name":"Cheryl Heller","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/5fa5458d627e7e28d5f646a0721cbaab"},"headline":"Are You a Generalist Who Dreams of Being an Expert? Read this.","datePublished":"2014-01-23T14:00:16+00:00","dateModified":"2015-02-17T18:10:37+00:00","mainEntityOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/"},"wordCount":753,"commentCount":108,"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg","keywords":["Article","Career","Cheryl Heller","corporation","Design","Leadership","opinion","success"],"articleSection":["Article","Career"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/","url":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/","name":"Are You a Generalist Who Dreams of Being an Expert? Read this. - UNREASONABLE","isPartOf":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#primaryimage"},"image":{"@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#primaryimage"},"thumbnailUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg","datePublished":"2014-01-23T14:00:16+00:00","dateModified":"2015-02-17T18:10:37+00:00","author":{"@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/5fa5458d627e7e28d5f646a0721cbaab"},"breadcrumb":{"@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#primaryimage","url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg","contentUrl":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg","width":1185,"height":450,"caption":"Photo from AlbersFoundation"},{"@type":"BreadcrumbList","@id":"https:\/\/unreasonablegroup.com\/articles\/are-you-a-generalist-that-dreams-of-being-an-expert-read-this\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/unreasonablegroup.com\/articles\/"},{"@type":"ListItem","position":2,"name":"Are You a Generalist Who Dreams of Being an Expert? Read this."}]},{"@type":"WebSite","@id":"https:\/\/unreasonablegroup.com\/articles\/#website","url":"https:\/\/unreasonablegroup.com\/articles\/","name":"Unreasonable","description":"We believe in the power of business to drive lasting, scalable change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unreasonablegroup.com\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/5fa5458d627e7e28d5f646a0721cbaab","name":"Cheryl Heller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreasonablegroup.com\/articles\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1ae0d850475b9dfeeba5693631e2fa93abb3b38cdc0a6aa8ccd0b9380738b052?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ae0d850475b9dfeeba5693631e2fa93abb3b38cdc0a6aa8ccd0b9380738b052?s=96&d=mm&r=g","caption":"Cheryl Heller"},"description":"Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA, founder of design lab CommonWise, and a pioneer in social impact design. Cheryl received the AIGA medal for her contribution to the field of design in 2014. She is the former Board Chair and founding faculty for the PopTech Social Innovation Fellows, a Senior Fellow at Babson Social Innovation Lab, and the Innovation Advisory Board for the Lumina Foundation. She created the Ideas that Matter program for Sappi, which has given over $12 million to designers working for the public good.","sameAs":["http:\/\/www.hellercd.com\/","http:\/\/www.linkedin.com\/in\/cherylheller","https:\/\/x.com\/https:\/\/twitter.com\/cherylheller"]}]}},"jetpack_featured_media_url":"https:\/\/unreasonablegroup.com\/articles\/wp-content\/uploads\/2000\/01\/JosephAlbers4.jpg","_links":{"self":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/8941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/comments?post=8941"}],"version-history":[{"count":2,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/8941\/revisions"}],"predecessor-version":[{"id":18377,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/posts\/8941\/revisions\/18377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media\/8984"}],"wp:attachment":[{"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/media?parent=8941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/categories?post=8941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unreasonablegroup.com\/articles\/wp-json\/wp\/v2\/tags?post=8941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}