{"id":9665,"date":"2014-02-11T05:00:04","date_gmt":"2014-02-11T12:00:04","guid":{"rendered":"https:\/\/tested-neuron.flywheelsites.com\/?p=9665"},"modified":"2015-07-06T18:05:23","modified_gmt":"2015-07-07T00:05:23","slug":"why-you-should-write-if-you-want-have-an-impact","status":"publish","type":"post","link":"https:\/\/unreasonablegroup.com\/articles\/why-you-should-write-if-you-want-have-an-impact\/","title":{"rendered":"Why Innovators Need to Write &#038; 4 Steps for You to Start"},"content":{"rendered":"<p><strong>So you want to make a dent on the<\/strong> world&#8217;s greatest problems, huh? The best way to start is articulating your thoughts. Read this post to learn why the key to doing this is picking up a pen and writing.<\/p>\n<blockquote class=\"right\"><p>All change begins with language, the best way to begin is to write.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/ow.ly\/Ihj5c&amp;via=unreasonable&amp;text=&quot;All change begins with language, the best way to begin is to write.&quot; @cherylheller\"><i class=\"fa fa-twitter\"><\/i> \u00a0Tweet This Quote<\/a><br \/>\n<\/span><\/p><\/blockquote>\n<p>Making \u201c<a title=\"Are You a Generalist That Dreams of Being an Expert\" href=\"http:\/\/bit.ly\/1egxoq5\" target=\"_blank\">generalist<\/a>\u201d a respected moniker will take effort. A cheap trick might be using a capital G when we write it. A better one is to make it stand for deep and important things. Since all change begins with language, the best way to begin is to write.<\/p>\n<p>There is no better way to learn about yourself than by writing. One might think that putting things into words is primarily for the purpose of having other people understand them, but that is actually just a fortunate (or unfortunate depending on what you write) side effect.<\/p>\n<p>Writing is the best way to see what you think, if you follow. It crisps up your logic, brings into focus your own unique view of the world. Unless you know your own unique view of the world you cannot set out to fulfill it, because you don\u2019t know from where you are actually setting out. Writing requires great discipline. It trains your brain to focus and un-focus at the same time so that thoughts and feelings you don\u2019t even recognize come out. It teaches you to listen to yourself, but in an adventurous way, not a self-indulgent one. Writing is a priceless but free method of self-discovery.<\/p>\n<blockquote><p>A picture may be worth a thousand words, but it\u2019s a hell of a lot easier to take a picture than it is to write something.<\/p><\/blockquote>\n<p>Writing helps you talk as well. It makes you more succinct and persuasive\u2014more aware of what you\u2019ve just said, what you want to say next. It provides practice removing inanities like \u201clike\u201d, equally horrid empty generalities and the blah blah blah of current events. Writing is talking + time.<\/p>\n<p>Emails don\u2019t count. In fact, get as far away from email as possible when you\u2019re trying to write so you don\u2019t clean out your spam folder every ten minutes as a way to avoid the pain of concentrating. Journals are fine as a way to make notes and get started but they\u2019re too forgiving. We can be sloppy when writing only to ourselves.<\/p>\n<blockquote class=\"left\"><p>Writing is talking + time.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/ow.ly\/Ihj5c&amp;via=unreasonable&amp;text=&quot;Writing is talking and time.&quot; @cherylheller\"><i class=\"fa fa-twitter\"><\/i> \u00a0Tweet This Quote<\/a><br \/>\n<\/span><\/p><\/blockquote>\n<p>It is true what so many have written: It hurts to write. It\u2019s lonely and frustrating. There\u2019s a reason why so many brilliant writers take to the bottle. A picture may be worth a thousand words, but it\u2019s a hell of a lot easier to take a picture than it is to write something. Which thousand words, in what order? Every once in a while something flows \u2013 writes itself as they say, overtakes you so that you\u2019re not aware of time, only the feeling of writing. But most of the time, it\u2019s a struggle.<\/p>\n<p>The hardest thing of all to write is truth. Not the kind based on facts, not the kind where you review someone else\u2019s theories and refute or support them. Not the kind that tells an anecdote about something that happened to you at a conference or on the subway one morning. The hardest things to convey are the not-so-obvious, Unspoken Truths that we see when we think about the big picture.<\/p>\n<p>This doesn\u2019t mean you should try to write a novel. Not everyone has one in them. It\u2019s bad enough that every Tom, Dick and Sally feel the need to write a boring business book. I\u2019m talking about the kind of writing where you gather your very own thoughts on a subject you care about and put them down in a manner that makes sense to someone other than you.<\/p>\n<blockquote class=\"right\"><p>The hardest thing of all to write&#8230; is truth.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/ow.ly\/Ihj5c&amp;via=unreasonable&amp;text=&quot;The hardest thing of all to write is truth.&quot; @cherylheller\"><i class=\"fa fa-twitter\"><\/i> \u00a0Tweet This Quote<\/a><br \/>\n<\/span><\/p><\/blockquote>\n<p>Ronald Reagan supposedly said \u201cthere is nothing as good for the inside of a man than the outside of a horse.\u201d (Let\u2019s forget that he leaves women out of this, and let\u2019s try to forget that the country may have been better off had he stuck to riding horses and clearing brush.) I would say, not that anyone will quote me, \u201cThere is nothing as good for the inside of a person than writing something good.\u201d Not quite so symmetrical. Then there is Groucho Marx\u2019s quote, \u201cOutside of a dog, a book is man\u2019s best friend. Inside of a dog, it\u2019s too dark to read.\u201d<\/p>\n<h3>Here\u2019s how to write.<\/h3>\n<ol>\n<li>Pick a subject and notice how you feel about it.<\/li>\n<li>Take at least ten minutes, hopefully much more, to think about what it is you want to say. If it helps you to assume a <a title=\"Amy Cuddy, Power Pose\" href=\"https:\/\/www.google.com\/search?q=amy+cuddy+video,+poptech&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a\" target=\"_blank\">Power Pose<\/a>, by all means do so.<\/li>\n<li>Without censuring yourself in any way, quickly put your thoughts down in whatever order they come out. Don\u2019t worry about grammar, punctuation, paragraphs, run on sentences, spelling or anything else. Be free. Write or type, whatever you do faster.<\/li>\n<li>Stand up, take a break, change your perspective, then come back and look at what you\u2019ve written. Restructure it so there\u2019s an illuminating order to it. Don\u2019t be too strict with it, avoid chronological order. Let the writing talk back to you and see what it wants to say.<\/li>\n<li>Put it down for at least a day. Come back fresh and be an editor. Does energy come through? Read it out loud to hear the rhythm. Think about pacing and structure.<\/li>\n<li>Ruthlessly look at every word and sentence. Does it contribute? Is there a way to say it that uses less cliched or worn language?<\/li>\n<li>Repeat steps 4 and 5 as necessary until it doesn\u2019t need you anymore.<\/li>\n<\/ol>\n<p>And write short things. Nobody reads anymore anyway.<\/p>\n<p>Some of my favorite books on writing are \u201cIf you want to Write\u201d by Brenda Ueland. \u201cBird by Bird, Some Instructions on Writing and Life\u201d by Anne Lamott. \u201cSeveral Short Sentences About Writing\u201d by Verlyn Klinkenborg<\/p>\n<blockquote><p>There is no better way to learn about yourself than by writing.<span id=\"tweetquote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http:\/\/ow.ly\/Ihj5c&amp;via=unreasonable&amp;text=&quot;There is no better way to learn about yourself than by writing.&quot; @cherylheller\"><i class=\"fa fa-twitter\"><\/i> \u00a0Tweet This Quote<\/a><br \/>\n<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>So you want to make a dent on the world&#8217;s greatest problems, huh? The best way to start is articulating your thoughts. Read this post to learn why the key to doing this is picking up a pen and writing.<\/p>\n","protected":false},"author":9,"featured_media":18368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[476,1510],"tags":[2247,450,702,185,220,461,462,290,349,677,383],"class_list":["post-9665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-career","tag-article","tag-career","tag-cheryl-heller","tag-communication","tag-design","tag-how-to","tag-impact","tag-leadership","tag-lessons","tag-opin","tag-starting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Innovators Need to Write &amp; 4 Steps for You to Start - UNREASONABLE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreasonablegroup.com\/articles\/why-you-should-write-if-you-want-have-an-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Innovators Need to Write &amp; 4 Steps for You to Start - UNREASONABLE\" \/>\n<meta property=\"og:description\" content=\"So you want to make a dent on the world&#039;s greatest problems, huh? 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