Roo Rogers

Roo Rogers’ Bio

Roo works at the intersection of business innovation and entrepreneurial methodology. As a consultant to executive leadership teams, Roo has created transformative growth strategies across financial, CPG, technology, and sustainably-focused industries, including Pepsi, Conde Nast, Nike Foundation, MySpace, GE, and Seventh Generation. His focus is on delivering holistic solutions that combine creative and business thinking to help clients tap into the entrepreneurs “challenger” mindset.

As serial entrepreneur, Roo has created five successful startups: a film production company, and an independent eco-friendly car service operating in New York, and a patented new-to-the-world beverage. In addition, Roo is an active writer and commentator in the field of collaborative consumption and wrote ‘What’s Mine is Yours’, which analyzes the rise of the collaborative consumption movement.