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Common Objective

Creating a global platform for sustainable businesses

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Tamsin Lejeune

Founder & CEO at Common Objective

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Employees 6–20
Headquarters United Kingdom
Common Objective (CO) is a technology company dedicated to advancing business action on the UN Sustainable Development Goals. CO has developed intuitive B2B Community of Practice software and systems that incentivise sustainable and ethical business practices, reaching 65,000 members across 28,000 businesses in fashion and expanding to other sectors. CO aims to catalyse an Industry 5.0 movement through which technology and AI work better for people and planet.

Notable Achievements

  • Ranked #11 in BusinessClouds UK 50 most innovative retail tech firms alongside Depop, Lyst, Farfetch
  • Working with the UN Global Compact, Digital Catapult and GIZ to accelerate business action.
  • Leading a global Industry 5.0 movement through which business works better for people and planet.

Currently Operating in 246 Regions

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