BeeLine Reader uses subtle color gradients to help you read quicker and more efficiently. Learn more
Off
Bright
Dark
Blues
Gray
To the world, brand USAhas always been about more than a country – it represented an idea of dreams pursued and happiness attained. In light of this volatileelection, that concept has taken a body blow.
Has the U.S. fallen? Or is this merely a rebirth by fire? Tweet This Quote
Has the U.S. fallen? Or is this merely a rebirth by fire? If it is indeed a rebirth, what will the new brand USA become?
To shed some light on the psychological implications of the election, the candidates, and the zeitgeist, I invited my old friend and collaborator John Marshall Robertsfor a discussion on the issues beneath the surface. What we unearthed was both disturbing and – for the long run – reassuring. Enjoy the conversation.
As a brand bible expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business…and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on Facebook, Twitter, and LinkedIn, and sign up for his monthly newsletter. Want to try building your own powerful brand to create unfair business advantage? Try out Marc’s DIY Brand Build Guide.