To the world, brand USA has always been about more than a country – it represented an idea of dreams pursued and happiness attained. In light of this volatile election, that concept has taken a body blow.

Has the U.S. fallen? Or is this merely a rebirth by fire? Tweet This Quote

Has the U.S. fallen? Or is this merely a rebirth by fire? If it is indeed a rebirth, what will the new brand USA become?

To shed some light on the psychological implications of the election, the candidates, and the zeitgeist, I invited my old friend and collaborator John Marshall Roberts for a discussion on the issues beneath the surface. What we unearthed was both disturbing and – for the long run – reassuring. Enjoy the conversation.


This post originally appeared on Marc’s blog.

Marc Stoiber

Author Marc Stoiber

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business…and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on Facebook, Twitter, and LinkedIn, and sign up for his monthly newsletter. Want to try building your own powerful brand to create unfair business advantage? Try out Marc’s DIY Brand Build Guide.

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