The selection criteria at Fledge, the conscious company accelerator are easy to explain: 1) Team, 2) Impact, and 3) Odds of success. The selection process is important for entrepreneurs on a surface level, but the subtitles of these concepts represent vital pieces of information for entrepreneurs who want to get into accelerators, receive funding and world-class mentorship.

Underlying these criteria is the fact that Fledge is a for-profit company, investing in every company invited into our program. We don’t just expect every one of our fledglings to succeed, we risk our money on that success, and as such, create an incentive to help each graduate for years after the intense part of the program is long past.

Passion is a key indicator of success for conscious entrepreneurs. Tweet This Quote

1. Team

Great ideas and great products do not succeed alone. To succeed, you need to put together all the pieces of entrepreneurship: product, marketing, sales, funding, communications, and leadership.  That is more to know and more to do than most any one person can do alone. Putting together all those pieces requires a strong team.

The team’s knowledge and experience is also not sufficient. We typically see applications from entrepreneurs who are passionate about solving some problem. Passion is a key indicator of success for conscious entrepreneurs. How long has the entrepreneur been thinking about the problem?  What have they been doing to solve it? How much have they struggled so far to find a solution and will they ever give up trying?

2. Impact

Fledge exists to help mission-driven entrepreneurs fulfill their missions. We don’t limit the sectors of impact or geographic focus of those impacts. We do like to see plans that have a potential to make change on a planetary-scale, but we’ve invited plenty of companies that will improve a single city.
The key descriptive phrase is that all fledglings make the world a better place. Or when screening applicants, this gets flipped around to the question, “Is the world significantly better if this company exists?”

3. Odds of success

We use a unique revenue-based, equity investment structure to invest in each fledgling. In short, we purchase a small number of shares from each company. The company then uses four percent of future revenues to repurchase most of those shares back from us. The numbers can vary, but in general, we aim for $2 million in total revenues before we repurchase all of the shares. This structure has the benefit that both the entrepreneurs and Fledge are focused on revenues, not selling the company to the highest bidder.

Is the world significantly better if this company exists? Tweet This Quote

In terms of selecting applicants, this investment structure creates the question of, “What are the odds that this company will earn $2 million in revenues, and if so, how long might that take?” And with the revenue-based investment, applicants must have some means of earning revenues. That eliminates quite a few impactful ideas, which are better tackled by nonprofit organizations. The amount of potential revenues needs to be in the millions of dollars. We see a surprising number of applicants with small ideas that would take a decade or longer to earn that much revenue.

Other factors included in the “odds” are: the scale of funding needed to reach $2 million in revenues, the complexity of the business model, and the competitive landscape.

The screening process

Fledglings are always invited to participate in batches, typically seven at a time. Applications are accepted at any time during the year, but screening is limited to the month before and after an application deadline. During this process, every application is reviewed. Follow-up questions are sent to help tease out the details of the plans. Preliminary ratings are assigned each applicant.  The top third of the pool are interviewed over Hangout or Skype or in-person. Multiple opinions are gathered from the Fledge mentor network, tapping into expertise matching an applicants target market. This whole process is completed within 30 days of the application deadline.

Mathematically modeled

The very last step of screening uses a mathematical model. All of the above information is boiled down into numerical ratings of the three main factors and four sub-factors. These values are sent through a spreadsheet which weights each rating to create a single, final score.

All that said, we do look at the results before blindly sending invitations to the top seven applicants on the list. So far, the mathematical model continues to match our intuitive rankings.

Problems that need solving

Lastly, there are a few big problems of the world that we want to see addressed and areas of the world we would love to work with:

  • Homelessness: We want to see solutions that help the homeless.  Fledge’s offices are in the Pioneer Square neighborhood of Seattle, the center for homeless services.  As much as the city and county help these people, we suspect there are solutions yet to be tried which can do much more.
  • Poverty: We want to see solutions that address poverty.  Poverty is a global issue.  At one end, where are the businesses that put the billions of people living on $2/day (or less) to work?  At the other end, where are the conscious replacements for payday lending?
  • Clean technology: We want more applicants in cleantech.  Send us your crazy ideas for renewable energy, green replacements for chemicals, etc.
  • Financial technology: We want more applicants in conscious fintech.  The financial sector is about as unconscious and greed-oriented as can be.  Send us your ideas on how to bring impact to finance.
  • South America and Africa: We’ve received applications from over 50 different countries, but so far none from South America have made it into the top seven.  And while we have a half dozen fledglings doing business in East Africa, for some reason we’ve yet to invite any applicants from West Africa.

Applicants that match these areas get a a boost in their ratings. And now, applications are open! Click here for details.

An earlier version of this first appeared on Luni’s blog.

Michael Luni Libes

Author Michael Luni Libes

Luni is a 25+ year serial entrepreneur, (co)founder of six companies. His latest startups are Fledge, the conscious company accelerator, where he helps new entrepreneurs from around the world navigate the complexities between idea and customer revenues, and, an online service connecting impact investors. In addition, Luni is Entrepreneur in Residence and Entrepreneurship Instructor at Presidio Graduate School and an Entrepreneur in Residence Emeritus at the University of Washington’s CoMotion, the center for innovation and impact. Luni is author of The Next Step series of books, guiding entrepreneurs from idea to startup and The Pinchot Impact Index, a way to measure, compare, and aggregate impact.

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