Sometimes you have to stop the mad, dizzy dance of startup life to zoom out, head to the imaginary 'balcony' and reflect. Here's this founder's process.
When brand-building entrepreneurs must be intentional about making sure to include the original values—the DNA—of their company in every step of the process.
The most important word for any leader today is 'And'. No longer is it enough to run a profitable business or a successful enterprise. Integration is key.