How do brands scale and still stay cool? By infusing your brand with meaning, you sell more than just a product; you make memories and preserve identity.
David HowittAugust 18, 2017
New consumer groups are emerging in radical ways within the millennial generation. For many brands, this means it’s time to recalibrate or be left behind.
David HowittJune 29, 2017
The "hero's journey" is a myth and metaphor that exists across every religious, spiritual and geographical context. This is why it's also crucial for entrepreneurship.
David HowittMay 17, 2016
Noticed the rising trend of buzz words? 'Sustainability' has been used to the point that it's almost lost meaning. Here's how to do it right as a company.
David HowittMay 9, 2016
When brand-building entrepreneurs must be intentional about making sure to include the original values—the DNA—of their company in every step of the process.
David HowittApril 11, 2016
Despite the assumption that we only need left-brain logic to build successful ventures, the best companies tend to come from founders who have a relentless need to birth innovation.
David HowittApril 5, 2016
As an entrepreneur, you want to drive your business with the consumer as the focus, while staying aware of who your customers are. This builds empathy.
David HowittMarch 7, 2016