Unreasonable

An Affordable & Life-Changing Innovation For Access To Water

On an otherwise reasonable evening, more than 1,000 people packed an auditorium in Boulder, Colorado, for the culmination of the 2011 Unreasonable Institute. They came to see 27 ventures  present their solutions to some of the world’s greatest challenges.


Cynthia Koenig, Founder & CEO of Wello, shares how her venture provides a solution for transportation of clean water that is affordable to families in poverty.

Globally, over 1 billion people lack reliable access to a source of safe water. Tweet This Quote

By reframing the water crisis as an opportunity, Wello has reinvented the wheel and developed an innovative business model that empowers individuals to use the WaterWheel as an income-generating tool to lift their families out of poverty.