How do brands scale and still stay cool? By infusing your brand with meaning, you sell more than just a product; you make memories and preserve identity.
David HowittAugust 18, 2017
New consumer groups are emerging in radical ways within the millennial generation. For many brands, this means it’s time to recalibrate or be left behind.
David HowittJune 29, 2017
The "hero's journey" is a myth and metaphor that exists across every religious, spiritual and geographical context. This is why it's also crucial for entrepreneurship.
David HowittMay 17, 2016
Noticed the rising trend of buzz words? 'Sustainability' has been used to the point that it's almost lost meaning. Here's how to do it right as a company.
David HowittMay 9, 2016
Do you remember studying Greek and Roman mythology and learning about archetypes? Turns out, getting in touch with them can help you in business and life.
David HowittApril 29, 2016
In business as in life, there should be a balance between passion, profit, and productivity. When you attain a balance between these, you enable the conditions to find your state of flow.
David HowittApril 18, 2016
When brand-building entrepreneurs must be intentional about making sure to include the original values—the DNA—of their company in every step of the process.
David HowittApril 11, 2016
Despite the assumption that we only need left-brain logic to build successful ventures, the best companies tend to come from founders who have a relentless need to birth innovation.
David HowittApril 5, 2016
As an entrepreneur, you want to drive your business with the consumer as the focus, while staying aware of who your customers are. This builds empathy.
David HowittMarch 7, 2016
In your company there will be the easy, practical, “this is what we’ve always done” posture. Challenge yourself by asking, “Is this right, or is this easy?"
David HowittMarch 1, 2016
When we think of heroes, we think Gandhi. But, the modern-day heroes are entrepreneurs. They face challenges but must trust that they're ready for them.
David HowittFebruary 23, 2016
The most important word for any leader today is 'And'. No longer is it enough to run a profitable business or a successful enterprise. Integration is key.
David HowittOctober 2, 2015
Entrepreneurs, business folks and frankly humans need to understand what a brand is and the…
David HowittMarch 2, 2015
By embracing "and," entrepreneurs bring products and services into the world that disrupt tradition, and by doing so they build iconic brands.
David HowittDecember 1, 2014
We are too up tight, living in a time of professional and political correctness that is dulling our ability to enjoy our lives while at work—where many of us spend nearly one third of our adult lives and entrepreneurs even more.
David HowittOctober 23, 2014
When you heed the call and step out from the shoulds and shouldn’ts to live from a place of must, you begin your journey as an entrepreneur with the ability to impact the world.
David HowittOctober 1, 2014