Brand bibles shouldn’t be confused with graphic standards manuals. The brand bible is about fundamentals, shaping how the brand matures. Do you have one?
In the latest episode of his podcast, Stoiber speaks with a behavioral scientist about the psychological implications of the 2016 election, the candidates, and the zeitgeist.
This podcast on pitching talks about the art of storytelling and not letting charts get in the way of your narrative—a lesson startups could take to heart.
Find pitching in front of an audience unnerving? This post shares a few hacks to enable the crowd to uncross their arms, lean forward, and become collaborators.
Startups pitching for investment face a conundrum—how much emphasis should be on purpose, and how much on the viability of the big idea? This post explains.
If your business succeeds, it isn’t because you have a damn good product—global forces are aligning to make success inevitable. Use your pitch to explain.
Storytelling is as old as humanity. But as the noise to signal ratio of modern society amplifies, we’re rediscovering its value as a tool and brand strategy.