Making reading on-screen more efficient and more accessible for readers of all levels.

BeeLine Reader has discovered a way to make reading on-screen easier, faster, and more accessible by using a subtle color gradient that draws the reader's eyes from the end of one line to the beginning of the next. Independent research studies show that BeeLine Reader's departure from monochrome text provides significant benefits for many types of readers, and dramatically improves reading fluency and comprehension. In total, BeeLine Reader has been used to read over 250 million pages worldwide by students of all ages and skill levels, and it has been adopted by literacy nonprofit Reading Is Fundamental as well as accessibility nonprofit Bookshare. The company also offers various consumer tools for reading PDFs, websites, and ebooks. Based in Silicon Valley, BeeLine Reader has received awards from The Tech Museum of Innovation and NewSchools Venture Fund.



Woodside, California, United States


Nick Lum

Nick Lum (Founder & CEO at BeeLine Reader) has been an Unreasonable Fellow since November 2017 and most recently participated in Project Literacy Lab 2017.

Project Literacy Lab 2017

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