Delivering cost-effective and time efficient digital coaching that drives performance

Cognician enables partners and clients to deliver meaningful conversations at scale through digital coaching, driving learners to connect with powerful ideas to enhance their performance. Through self-directed learning, users develop a reflective mindset that facilitates new ways of thinking and working. The company's methodology is based on the belief that information alone is not a strong enough catalyst for sustainable change at scale, believing instead that it is achieved by addressing the mindsets and attitudes of individuals. From leadership development to sales performance, it guides learners with powerful mental models that support the development of new habits and actionable frameworks. By empowering users to internalize new concepts through adaptive learning paths, Cognician strives to fill the skills gap and create fundamental change.


Cape Town, Western Cape, South Africa


Barry Kayton

Barry Kayton (Co-Founder & Co-CEO at Cognician) has been an Unreasonable Fellow since September 2020 and most recently participated in Unreasonable FUTURE 2020.

Unreasonable FUTURE 2020

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