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Meet an Unreasonable Company


Making and distributing sustainable-sourced bulk meals to offices and homes.

Photo of Steven Novick

Steven Novick

CEO & Founder at Farmstand

Learn more about Steven »
Employees 1–5
Headquarters Greater London, England, United Kingdom

To improve the health of people and our planet.

  • We’re all different people with different goals, but we all agree on one thing: we all want to be healthy.
  • But, for the first time since the industrial revolution, life expectancy in the richest countries is going down, not up. The food we eat is the root cause.
  • Why? Because food buyers have three constraints: time, money & storage space.
  • The food industry has met these constraints by compromising on health – our health and the health of our planet.
  • Consumers don’t have the food they want or need.

  • Farmstand is industrialising the production and distribution of healthy food. We're starting with direct-to-consumer and then expanding to B2B.
  • Riding four main trends in the food sector: food-tech, health, delivery, customization.
  • We're not another over-branded, over-packaged, over-priced delivery service targeting affluent diners. Farmstand is as The New York Times described us: “wellness for all.”
  • Currently addressing 25m customers in the £6bn UK food delivery market – projected to grow 3x to £18bn by 2027.
  • Since starting 100 days ago we've: built a central kitchen and MVP ordering platform, developed 30 recipes and customers are growing 86% MoM with 50 NPS.
  • Only 5 full-time people, bootstrapping with £215k pre-seed financing completed in October 2020 at £4m post-money.
  • Existing investors include Kindred Capital and Quadia Impact Fund.
  • Strong unit economics: 75% gross margins, profitable at 500 subscribers purchasing just 3 meals a week, currently UK-only with ‘blitzscalable’ business model.
  • Now raising a £1m+ Seed round at a £6m pre-money valuation to optimize product & marketing and establish a strong UK presence.
  • Led by a proven CEO who built 2 billion-dollar businesses, beat cancer and climbed the 7 Summits including Mount Everest.

Notable Achievements

  • Operate our entire business with zero food waste and zero packaging waste. On track to be carbon-negative by 2021.
  • Named a Top-2 Most Sustainable Food Business by the Food Made Good Awards
  • Board of Directors is 50% gender-balanced, London Living Wage certified employer, will be B Corp certified by June 2021.

Currently Operating in One Country

Recent Press

April 16, 2021

The pandemic pivot with purpose

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