Mimica

Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness for industry, consumers and communities. For example, 60% of food thrown away in the UK alone is still perfectly edible, despite expiration dates that indicate otherwise. Mimica has set the new standard of freshness indication that reduces waste and improves safety. Their first product, Mimica Touch, is a patented and award-winning label that tells you exactly when food spoils. It is calibrated to degrade at the same rate as food and adjusts to conditions along the way, meaning that their solution is accurate to a few hours.