Logo for Mimica

Meet an Unreasonable Company

Mimica

Reducing food waste and improving safety with a groundbreaking food expiry label that allows consumers to monitor freshness with a simple touch.

Photo of Solveiga Pakštaitė

Solveiga Pakštaitė

Founder & Director at Mimica

More about Solveiga »
Employees 6–20
Headquarters London, England, United Kingdom
Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised brand of freshness for industry, consumers, and communities. Mimica's first product is Mimica Touch -- a patented label that tells users exactly when food spoils. The sustainably-made label is activated as soon as it's attached to the package and is calibrated to spoil at the exact same rate as the target food. It adjusts to conditions along the way and is accurate to a few hours. By unlocking good shelf-life days wasted by the existing expiry date system, Mimica Touch reduces food waste, increases sales, and improves profitability for producers and retailers. Additionally, the low cost per unit will yield more than 100 percent returns.

Currently Operating in One Region

Press Mentions

April 22, 2019

World-Changing Ideas Need Founders With These Qualities To Succeed

June 15, 2021

From fly oil to 3D-printed biscuits: the women reimagining the food of the future

May 5, 2021

The female entrepreneurs tackling the big challenges in grocery

May 5, 2021

Could a smarter expiration label combat the food waste crisis?

May 5, 2021

Ingeneus - Play the game of European inventions

May 5, 2021

Food Waste the story told

More Companies in Food & Water

Get the Unreasonable Newsletter

Get twice-monthly updates on Mimica and over 300 other companies working to solve the world’s toughest problems.

Read our Privacy Policy.