Reducing food waste and improving safety with a groundbreaking food expiry label that allows consumers to monitor freshness with a simple touch.

Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness for industry, consumers and communities. For example, 60% of food thrown away in the UK alone is still perfectly edible, despite expiration dates that indicate otherwise. Mimica has set the new standard of freshness indication that reduces waste and improves safety. Their first product, Mimica Touch, is a patented and award-winning label that tells you exactly when food spoils. It is calibrated to degrade at the same rate as food and adjusts to conditions along the way, meaning that their solution is accurate to a few hours.

FOUNDED
2017

AREAS OF IMPACT
Infrastructure Responsible Production Climate Action

HEADQUARTERS
London, England, United Kingdom

COMPANY SIZE
6–20

Solveiga Pakštaitė

Solveiga Pakštaitė (Founder & Director) has been an Unreasonable Fellow since November 2017 after participating in Unreasonable Impact UK 2017.

Unreasonable Impact UK 2017
1
TERRITORIES OF OPERATION
$1.2M
MONEY RAISED

Connect with Mimica

Follow Mimica on social media below or view their open jobs on their careers page.

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