Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised brand of freshness for industry, consumers, and communities. Mimica's first product is Mimica Touch -- a patented label that tells users exactly when food spoils. The sustainably-made label is activated as soon as it's attached to the package and is calibrated to spoil at the exact same rate as the target food. It adjusts to conditions along the way and is accurate to a few hours. By unlocking good shelf-life days wasted by the existing expiry date system, Mimica Touch reduces food waste, increases sales, and improves profitability for producers and retailers. Additionally, the low cost per unit will yield more than 100 percent returns.
Reducing food waste and improving safety with a groundbreaking food expiry label that allows consumers to monitor freshness with a simple touch.
FOUNDED
2017
AREAS OF IMPACT
Infrastructure Responsible Production Climate Action Hunger
HEADQUARTERS
London, England, United Kingdom
COMPANY SIZE
6–20
Solveiga Pakštaitė (Founder & Director at Mimica) has been an Unreasonable Fellow since November 2017 and most recently participated in Unreasonable Impact UK 2017.
Chemistry World
Reducing food waste by touch
The Great British Entrepreneur Awards & Community
Reaching for the Starlings: GBEA’s 15 start-up entrepreneurs to watch in 2020 - The Great British Entrepreneur Awards & Community
Connect with Mimica
Follow Mimica on social media below or check for open jobs on their careers page.