Reducing food waste and improving safety with a groundbreaking food expiry label that allows consumers to monitor freshness with a simple touch.
Currently Operating in One Region
Press Mentions
April 22, 2019
World-Changing Ideas Need Founders With These Qualities To Succeed
World changing ideas are a dime a dozen, so what makes on startup more likely to succeed than another? The founder. Here are some traits that can help making a great idea exceptional.
Read on Forbes »December 4, 2023
These Bottle Caps Provide a Tactile Indication if the Contents are Spoiled - Core77
Bump Caps provide a tactile way of letting you know if the product they're bottling has spoiled. Designed in collaboration between packaging companies United Caps and Mimica, the caps sprout little...
Read on Core77 »September 13, 2022
UNITED CAPS and Mimica partner aiming to increase accessibility and reduce food waste
UNITED CAPS and Mimica have collaborated on a cap which is reportedly an accessible freshness indicator for all types of perishable products. The project aims to reduce food waste and increase...
Read on Packaging Europe »March 30, 2022
How Daniel Epstein Of Unreasonable Group Is Helping To Address The Growing Challenge Of Food…
An Interview With Martita Mestey
Read on Medium »December 10, 2021
Building Global Sustainability with the Power of Partnerships - SPONSOR CONTENT FROM UNREASONABLE IMPACT
Sponsor content from Unreasonable Impact.
Read on Harvard Business Review »September 27, 2021
Mimica - labeling freshness
Understory provides a recap of the Mimica presentation at the June 'Startups Driving Sustainability' Showcase Event. Mimica fights perishable food waste with its innovative label technology on food...
Read on Understory »More Ventures in Food & Water
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