Meet an Unreasonable Venture

Nitricity

Electrifying the production of climate-smart fertilizer.

Nicolas Pinkowski

Cofounder & CEO at Nitricity

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nitricity.co

Employees 21–50

Headquarters United States

Nitricity produces distributed fertilizer production systems that produce regionalized nitrogen fertilizer using air, water and renewable energy. The process scales down, enabling distributed manufacturing, bypassing the need for complicated logistics involved in fertilizer production. Nitricity has completed four pilots and six projects across Alabama and California. Nitricity is looking to secure itself in the premium produce market before expanding into adjacent markets, and then commodities.

Food & Water and Energy & Environment

Notable Achievements

Raised $20 Million in Series A funding
Commissioned new pilot system in Fremont, CA in October 12th, 2023
Secured investment from Chipotle on December 13th, 2023 to improve the future of farming

Currently Operating in One Region

Press Mentions

March 4, 2025

Nitricity Raises $10M in Funding

Nitricity has successfully raised $10 million in funding to establish a groundbreaking organic fertilizer plant. This investment highlights the company's commitment to sustainable agriculture and...

Read on FinSMEs »

May 2, 2024

15 Startups in Mars’ 1st ‘Unreasonable Food’ Cohort Poised to Future-Proof Food

Mars and Unreasonable Group reveal the inaugural cohorts for their sustainable food program, aiming to redefine the future of food production. The collaboration focuses on innovative solutions to...

Read on Sustainable Brands »