Logo for Someone Somewhere

Meet an Unreasonable Venture

Someone Somewhere

Using Artificial Intelligence and a fully traceable supply chain to support indigenous artisans in making sustainable textile products that honor their heritage and uplift them out of poverty

Photo of Antonio Nuño

Antonio Nuño

Co-Founder & CEO at Someone Somewhere

More about Antonio »
Employees 51–100
Headquarters Mexico City, Mexico City, Mexico
Leveraging an innovative supply chain and AI powered design, Someone Somewhere is a sustainable and ethical brand that creates carbon-negative, impact-positive fashion products. By connecting conscious consumers and corporations to artisans across LATAM through a mobile-based supply chain, the company is raising thousands of people out of extreme poverty and recycling thousands of tons of cotton and plastic.

The company connects indigenous artisans, more than 90% women, in remote regions with vital, rapidly growing markets in the United States and LATAM by delivering functional, fashionable, sustainable and high-quality products for socially conscious consumers (eg: apparel, backpacks, accessories, luggage). The brand has a B2B channel where they work with large corporations (Eg: Google, Uber, Delta Air Lines) to help them incorporate artisans into their supply chain, and a D2C channel where they sell through their own online and physical stores.

Notable Achievements

  • More than 20 million products created with rural artisans since brand launch
  • 1st Climate Neutral Certified company in Mexico (7,200 tons CO2 mitigated)
  • Supported more than 3,000 indigenous artisans with an average of 300% increase in monthly income

Currently Operating in 108 Regions

Press Mentions

September 8, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract

Read on AI Techno Byte »

September 7, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract Mary Ann Azevedo

Read on GMDegens.io »

September 7, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract - LinkDaddy News

Read on LinkDaddy News »

July 10, 2024

How soccer and AI helped Indigenous artisans create a masterpiece

Read on Mexico News Daily »

More Ventures in Energy & Environment

Get the Unreasonable Newsletter

Get monthly updates on Someone Somewhere and over 402 other ventures working to solve the world's toughest problems.

Read our Privacy Policy.