At Make a Cube³ we apply a “stage-gate” roadmap for incubation. First we select ideas and ventures based on their overall quality, degree of eco and social innovation and consistency with market and environment conditions. Then we assess the motivation of future entrepreneurs, their capabilities and relationship network. Building or revising the business plan to assess financial and operational viability is the next step in the process. Finally, the Make a Cube³ team works closely with the entrepreneur on the key challenges to make the start up successful.