Quick Description of the Business
The IOU Project’s mission is to promote responsible consumption and to decommoditize fashion by radically shifting the dynamics of supply chains in apparel.
Born from the need to empower both the artisan and the consumer, they use transparency, traceability, and the social web to create a new more empowered supply chain that they call the PROSPERITY CHAIN. The creation of their own brand and e-commerce platform brings to life this new idea and drives significantly more money into the producers’ hands. They offer unique, beautifully crafted pieces at the same price point as popular, mass-produced, low-quality fashion. Their completely traceable supply chain tells you the entire story of your product, decommoditizing it by bringing back the emotional link. The platform they have built will serve as a new industry standard as they will “white-label” it to all major apparel companies on earth.
Major Milestones
- Created the Prosperity Chain Model on-line and off-line.
- Won Innovation Of The Year Award at the 16th Luxury Briefing Awards in London this year against Pinterest.
- Generated more than USD$100,000 in revenue.
