Unreasonable Impact World Forum

A collaboration between Barclays and Unreasonable Group

Meet the world’s fastest growing companies tackling the world’s most pressing challenges.

By registering for this event you agree to these terms & conditions.

Join us as we bring together remarkable thought-leaders, futurists, business leaders and storytellers on a virtual stage to showcase the best of global innovation.

Unreasonable Impact, a multi-year partnership between Unreasonable and Barclays, provides over 200 ventures with a powerful ecosystem of support that accelerates their growth; broadening the global reach of entrepreneurial solutions that address environmental and social challenges, profitably. The world is facing once-in-a-generation opportunities to reimagine and rebuild an inclusive and prosperous green economy. These are the innovators rising to the challenge and inspiring us all to be part of the solution.

In addition to hearing from leaders at Barclays and Unreasonable, join an exclusive conversation with Hubert Joly, Senior Lecturer at Harvard Business School, former Chairman and CEO of Best Buy, and author of The Heart of Business.

Christiana Musk, Unreasonable Chairwoman will facilitate a panel discussion with Eli Aheto, MD at General Atlantic – BeyondNetZero, and Karn Manhas, Founder and CEO of Terramera on ‘Transitioning to a Regenerative Economy. How Business Interests Can Align with the Needs of the Planet’.

You will then have the opportunity to customize what you watch from the three following themes featuring up to 24 stories from Unreasonable Impact ventures across the Americas, UK and Europe, and Asia Pacific.

  • Future of Energy
  • Future of Supply Chains
  • Future of Sustainable Living

By registering for this event you agree to these terms & conditions.

“Unreasonable is a bit like the TED conference on steroids….but where TED brings luminaries together for a day or two to discuss a particular problem plaguing the world, Unreasonable focuses on the start- up businesses offering solutions to those problems.”

Select Ventures

We’ve scoured the globe to bring together the entrepreneurs creating the companies that we believe represent the future titans of industry. Learn how they’re solving critical global challenges, creating thousands of jobs, and reinventing future economies.

80 Acres Farms

Converting urban spaces into ultra-efficient indoor farms that produce accessible, tasty, and affordable local food year-round.


Delivering 100 percent hand-prepared, vegan, and sustainable meals to doorsteps across the UK.

Canopy Power

Deploying reliable, renewable electricity supply for remote businesses and communities across Asia Pacific

Deep Branch

Using carbon dioxide as a sustainable resource to create nutritious protein

Dishcraft Robotics

Simplifying dining operations, saving water, and reducing chemical use through robotics dish-washing innovation

Eco Wave Power

Harnessing ocean and sea waves to generate clean and affordable electricity.


Empowering the solar power revolution with robotic cleaning solutions.


Creating a sustainable future for the livestock industry


Earth's first personalized meal delivery service for kitchen operators with zero carbon footprint.

Frontier Markets

Alleviating poverty by investing in rural households, and especially women


Using robots collaborating with insects to decentralise waste management


Reducing food costs and wasted resources for the hospitality industry.


Recycling the hardest to recycle plastics to enable the circular economy


Delivering an all-in-one equipment monitoring solution for smarter and more efficient machinery

MycoTechnology, Inc.

Increasing the availability of healthy, sustainable, and high-quality food options through mushroom fermentation.

Natural Fiber Welding

Transforming the soft-goods material industry from petroleum addiction and linear life-cycles to plant-based, inherent circularity

Project Etopia

Combining energy, construction and intelligent technologies to create the eco cities of the future.


Developing prefabricated modular biodigesters to bring clean energy and sustainable agricultural practices to over 100 million farms.

Smart Joules

Eliminating energy waste through innovations in continuous energy optimization


Growing the world’s most scalable, cost-effective and environmentally friendly source of oil and protein

The Jackfruit Company

Making jackfruit mainstream by providing consumers with this delicious, healthy, sustainably-sourced meat alternative that also improves farmer incomes.


Providing Japan affordable, renewable, and local energy through rooftop solar


Recreating the full composition, functionality and taste of milk using the latest cutting edge innovation in biotech


Recycling CO2 emissions into chemicals and fuels that are cost-competitive with petroleum-sourced products

Frequently Asked Questions

Who is behind this?

This World Forum is an extension of Unreasonable Impact, a multi-year partnership between Barclays and Unreasonable Group supporting growth-stage entrepreneurs solving many of the world’s most pressing issues across the Americas, Europe, and Asia Pacific. Co-founded in 2016, Unreasonable Impact actively supports more than 200 companies with operations in over 180 countries. We work exclusively with growth-stage entrepreneurs whose ventures have the potential to employ thousands of people worldwide while solving some of the world’s most pressing social and environmental challenges. Head to the Unreasonable Impact website for more information on this global initiative. You can also read our 2019 Impact Report highlighting our progress to date.

What was the process and criteria you used to select the participating entrepreneurs?

Each company must be focused on solving a pressing societal and/or environmental challenge and have a solution that can scale. The programme selects ventures that demonstrate the potential to introduce at least 500 jobs each over the next five years. Whether the ventures are creating jobs directly through new employment opportunities, or indirectly through the industries they build and the inventions they introduce that enable more people to enter the workplace, each company selected is oriented around job creation.

Unreasonable Impact also targets high-growth companies ready to scale. To source these companies, Unreasonable Impact works with a highly-developed network of mentors, funders, partners, and entrepreneurs to vet, handpick, and selectively invite company CEOs to attend the programme. The programme selection committee then evaluates the company’s ability to scale exponentially, their value alignment with the programme, and the capability of the product or service to both solve social and environmental problems and spur job growth. After multiple rounds of interviews, a final cohort of select entrepreneurs is welcomed into the programme.

What tech will I need in order to join?

You’ll only need your computer, tablet, or smartphone and the URL link we’ll provide by email to stream through your web browser. If you’re experiencing any difficulty, we suggest trying a different browser (Chrome) or changing your device (like a tablet or smartphone).

I still have questions...

If you have any questions regarding this event beyond what is answered on this page, please email [email protected].

Privacy Policy:

To register for this event we request your full name and contact information to keep you up to date with the event both before and after, and to follow up with you regarding your interactions at the event. This data may be shared for administrative purposes only with event co-sponsors. Unreasonable respects the importance of your privacy and will always set the highest standard to protect it. You can read more about Unreasonable’s privacy practices here.

This is a live event, the views or opinions expressed by those on stage are those of the individuals speaking and do not represent the views or opinions of the organisers or broadcasters. Viewer discretion is advised.


Neither the Event nor any information provided by Barclays Capital Inc., any of its affiliates, nor any of their respective officers, directors, agents or employees (collectively, “Barclays”) in connection with the Unreasonable Impact World Forum, constitutes or forms part of an offer to sell or purchase, or the solicitation of an offer to sell or purchase, any securities or any of the businesses or assets of any start-up participant in the Unreasonable Impact World Forum (each, a “Participant”) or an offer or recommendation to enter into any transaction or other relationship, or an offer or commitment to provide, arrange or underwrite any financing.

Barclays (a) is not making any warranty, representation or undertaking, express or implied, as to any Participant or any information or materials provided (in writing or otherwise) in connection with this Event, the suitability of any investment or the performance of any investment, or (b) is not providing any endorsement, recommendation or advice in connection with any investment in, or transaction or other relationship with, any Participant. Barclays has not independently verified any of the information provided by the Participants. The entire risk as to any investment, transaction or other relationship with respect to any Participant is with the investor or the person who enters into a transaction or other relationship with the Participant, and neither Barclays nor any of its affiliates will have any liability in connection with such an investment, transaction or other relationship.