Cherehani Africa is transforming the microfinance market by leveraging proprietary technology to deploy capital at a 3x efficiency. Its business model is to combine technology with a human approach, providing credit to women micro-entrepreneurs in rural and underserved markets. The model is built on top of a proven micro-savings groups structures, enabling young women to immerse themselves and succeed in the new economy. Cherehani also provides market information and financial education to its customers. The suite of information is disseminated via a proprietary web based platform and augmented by in-person field visits. With over 13,000 customers on its platform, the inherent peer-to-peer pressure among members drives loan repayment, and is key to building a robust business ecosystem of skilled and financially sound micro-enterprises.