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Meet an Unreasonable Venture


Developing a free, online educational role-playing game in 11 languages for millions of students and teachers in classrooms around the world.

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Shawn Young

Co-Founder & CEO at Classcraft

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Classcraft motivates learners to reach their potential through sustainable, playful learning experiences that promote personal growth and human connection. Classcraft's approach to tiered intervention helps educators improve behavior and school climate by motivating students, keeping implementations consistent, and providing data to support at-risk students.

Founded in 2013 by brothers Shawn and Devin Young and their father Lauren Young, Classcraft is an award-winning ed-tech company serving more than 8 million students and educators worldwide and a Quebec-based certified B Corporation. Classcraft is used in more than 160 countries and is available in 11 languages. A Google for Education Premier Partner, Classcraft is available via Google's App Hub and Classcraft.com.

Classcraft has been acquired.

Press Mentions

May 16, 2023

HMH Acquires Canadian EdTech Company Classcraft

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May 11, 2023

HMH Acquires Canadian EdTech Company Classcraft

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May 19, 2022

E152 - Daniel Epstein on Repurposing Capitalism, Intuition and Meaningful Entrepreneurship // Alchemists Of The Future - all that we are (fka the future is beautiful)

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April 26, 2021

Unreasonable Collective deploys over USD3m in high impact tech ventures within first five months of launch

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March 25, 2021

Classcraft raises $3.6M to accelerate efforts to help K-12 educators improve student behavior

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October 22, 2020

Meet the Global Movement to Ensure Future Generations Thrive in the New Economy

Read on Causeartist »

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