Meet an Unreasonable Venture


Delivering an award winning returnable packaging system for food & beverage brands to achieve a zero waste future

Photo of Safia Qureshi

Safia Qureshi

Founder & CEO at CLUBZERØ

More about Safia »
Employees 1–5
Headquarters London, England, United Kingdom
CLUBZERØ has pioneered an award-winning returnable packaging system for food and beverage brands. CLUBZERØ partners with brands across Retail (restaurants and cafes), Non-Retail (offices and universities) and Delivery (online food delivery platforms) towards the ultimate goal of zero waste.

Today they serve customers across the EU and North America, including the worlds largest food delivery company Just Eat Takeaway, NextGen Consortium brands (Starbucks, McDonald’s, Yum Brands, Nestle, Wendy’s) as well as leading contract caterers BaxterStorey, CH&Co, ISS and Aramark. With a philosophy of making reusables a convenient alternative to single-use packaging, they’ve achieved a return rate of 95% vs the industry standard of 60%.

Their packaging designs have been awarded a D&AD pencil and their work was showcased at the Design Museum’s Waste Age Exhibition. The CLUBZERØ brand is recognised globally as a market leader in reuse innovation.

Notable Achievements

  • Winner of Fast Company Best UX Design, New Plastics Economy Ellen MacArthur Foundation & IDEO NextGen Cup Challenge
  • Saved over 2.2 million items of single-use plastics through operations to date in UK & North America
  • Design Lead for World Economic Forum working group on Reusables. Jury Member for packaging and product design awards

Currently Operating in Two Regions

Press Mentions

July 4, 2024

How Wimbledon is managing plastic waste and focusing on sustainability

Read on The Telegraph »

February 22, 2024

Barclays Annual Report 2023

Read on Barclays »

June 29, 2023

Wimbledon Partners with Evian and CLUBZERØ to Reduce Waste and Plastic Usage

Read on edie »

June 27, 2023

Barclays & Wimbledon​ - Game, set, and perfectly matched

Read more »

June 20, 2023

BARCLAYS IS SERVING AN ACE AT WIMBLEDON THIS SUMMER | and it's bringing Unreasonable Impact with it!

Read more »

May 27, 2023

CLUBZERØ wins its first D&AD Pencil!

Read on www.clubzero.co »

More Ventures in Energy & Environment

Get the Unreasonable Newsletter

Get monthly updates on CLUBZERØ and over 406 other ventures working to solve the world's toughest problems.

Read our Privacy Policy.